2022年下半年拉美电商节假日营销指南：抓住关键促销节点

2022年下半年拉美电商节假日营销指南：抓住关键促销节点

Latin America E-commerce Holiday Calendar 2022 (H2): Key Promotional Opportunities

热情奔放的拉美人民以丰富多彩的节日文化闻名，这些节日不仅是文化表达，更为电商卖家创造了绝佳的营销机会。本文将详细介绍2022年下半年拉美地区的重要电商促销节点。

The vibrant Latin American culture is famous for its colorful festivals, which present excellent marketing opportunities for e-commerce sellers. This article details key e-commerce promotion periods in Latin America for the second half of 2022.

1. 墨西哥亡灵节 (Day of the Dead)

墨西哥最重要的购物活动El Buen Fin在11月第三个周末举行，这是墨西哥版的"黑色星期五"，2022年将于11月18日举办。

Mexico's most important shopping event El Buen Fin occurs on the third weekend of November - the Mexican version of "Black Friday", falling on November 18 in 2022.

2. 返校季 (Back to School Season)

巴西、阿根廷和智利的学生通常在9月返校，创造学校用品购买热潮。

Students in Brazil, Argentina and Chile typically return to school in September, creating a shopping boom for school supplies.

3. 巴西儿童节 (Brazilian Children's Day)

每年10月12日庆祝，企业常在此节日前发布新品，测试年末经济形势。

Celebrated annually on October 12th, businesses often launch new products before this holiday to test year-end economic trends.

4. 双十一 (11.11 Shopping Festival)

源自中国的购物节在拉美逐渐流行，巴西电商平台会推出相关促销活动。

The Chinese-originated shopping festival is gaining popularity in Latin America, with Brazilian e-commerce platforms launching related promotions.

5. 黑色星期五&网络星期一 (Black Friday & Cyber Monday)

11月第四个星期五和随后的星期一构成重要促销期，实体店和电商平台分别主打不同优惠。

The fourth Friday of November and following Monday form a crucial promotion period, with physical stores and e-commerce platforms offering different discounts.

6. 圣诞节 (Christmas)

拉美人民重视家庭团聚，电商平台会推出二级促销活动。

Latin Americans value family gatherings during Christmas, with e-commerce platforms offering secondary promotions.

营销建议：了解当地节日日期对促销准备至关重要。nocnoc store为卖家提供一站式解决方案，帮助把握拉美电商机遇。

Marketing Tip: Understanding local holiday dates is crucial for promotion preparation. nocnoc store offers one-stop solutions to help sellers capture Latin American e-commerce opportunities.