新手做外贸入门指南：跨境电商资质要求与谷歌竞价推广形式
进口跨境电商需要哪些资质？
What qualifications are needed for cross-border e-commerce imports?
跨境电商进口，尤其是网购保税模式，合规要求较高。从零开始搭建跨境小程序，需要具备以下资质：
Cross-border e-commerce imports, especially bonded warehouse models, have strict compliance requirements. To build a cross-border mini-program from scratch, you need the following qualifications:
1. 营业执照（包含进出口业务范围）
1. Business license (including import/export business scope)
2. 食品经营许可证（如经营相关产品）
2. Food business license (if selling related products)
3. 海关进出口货物收发货人备案
3. Customs registration for import/export
4. 电子口岸IC卡
4. Electronic port IC card
5. 跨境电商企业备案
5. Cross-border e-commerce enterprise registration
6. DXID报文传输编号
6. DXID message transmission number
7. 加密证书
7. Encryption certificate
8. 保税仓所在地备案
8. Bonded warehouse local registration
9. ICP/EDI许可证（部分关区要求）
9. ICP/EDI license (required in some customs zones)
无资质可以做跨境电商吗？
Can you do cross-border e-commerce without qualifications?
如果企业没有资质，可以采用"借壳模式"，通过有资质的跨境电商平台推送真实三单信息，待海关核验后即可通过。
For enterprises without qualifications, they can adopt the "shell company model" by using qualified platforms to submit authentic order information for customs verification.
谷歌竞价推广形式
Google Ads Promotion Methods
1. 搜索广告 - 用户搜索关键词时展示
1. Search Ads - Display when users search keywords
2. 展示广告 - 在合作网站上展示
2. Display Ads - Show on partner websites
3. 购物广告 - 产品图片直接展示
3. Shopping Ads - Direct product image display
4. 视频广告 - YouTube等平台投放
4. Video Ads - Run on YouTube etc.
5. 应用广告 - 推广移动应用
5. App Ads - Promote mobile apps
原创：小青蛙跨境黎代云，专注跨境电商转型咨询，拥有9年跨境进口经验。
Original: Xiaqingwa Cross-border Li Daiyun, specializing in e-commerce transformation consulting with 9 years of import experience.
