谷歌收录优化视角：中国卖家假货风波引发韩国电商平台入驻政策收紧
在跨境电商运营中，谷歌收录优化与平台选择策略同样重要。近期韩国电商界因中国卖家假货问题引发的震动，为跨境卖家提供了重要启示。
Regarding cross-border e-commerce operations, Google indexing optimization is equally crucial as platform selection strategies. The recent upheaval in the Korean e-commerce sector caused by counterfeit goods from Chinese sellers provides significant insights for cross-border sellers.
韩国主要电商平台假货泛滥问题已引发系统性风险。根据韩国国家统计局数据，2019-2021年间共查获假冒商品427,091件，其中Naver和Coupang成为重灾区，分别查获166,544件和96,988件假货。
The issue of widespread counterfeit goods on major Korean e-commerce platforms has triggered systemic risks. According to data from Statistics Korea, 427,091 counterfeit items were seized between 2019 and 2021, with Naver and Coupang being the most affected platforms, recording 166,544 and 96,988 counterfeit items respectively.
在平台运营策略方面，中国卖家曾利用Coupang的Item Winner政策，通过极低价格占据平台首页展示位置。这种短期流量获取方式与长期谷歌收录优化策略形成鲜明对比。
In terms of platform operation strategies, Chinese sellers previously utilized Coupang's Item Winner policy to dominate front-page display positions through extremely low prices. This short-term traffic acquisition method contrasts sharply with long-term Google indexing optimization strategies.
目前韩国电商平台已采取紧急措施应对假货危机：Naver加强海外卖家入驻条件，Coupang强化审查流程并推出退款政策，11街可能于今年11月全面暂停中国卖家入驻。
Korean e-commerce platforms have now implemented emergency measures to address the counterfeit crisis: Naver has strengthened entry requirements for overseas sellers, Coupang has enhanced review processes and introduced refund policies, while 11st may completely suspend Chinese seller registrations this November.
从谷歌收录优化和可持续发展角度分析，跨境卖家应注重产品质量和合规经营，而非单纯依赖低价策略。完善的谷歌收录优化策略能够帮助卖家建立长期稳定的流量来源，减少对单一平台政策的依赖。
From the perspective of Google indexing optimization and sustainable development, cross-border sellers should focus on product quality and compliance operations rather than relying solely on low-price strategies. Comprehensive Google indexing optimization strategies can help sellers establish long-term stable traffic sources, reducing dependence on single platform policies.
此次事件再次证明，无论是选择B2B平台还是零售平台，诚信经营和专业的谷歌收录优化策略才是跨境电商成功的根本保障。
This incident once again proves that whether choosing B2B platforms or retail platforms, ethical operations and professional Google indexing optimization strategies are the fundamental guarantees for success in cross-border e-commerce.
