如何选择放心的SEO推广公司？新余地区谷歌竞价与FB推广全攻略
谷歌推广的基本步骤是什么？
What are the basic steps of Google promotion?
1. 确保网站访问速度正常。通常，当客户提出需求点后，谷歌会将其引导至您的网站。若网站信息迟迟无法显示，客户可能会失去耐心，毫不犹豫地关闭页面，如此一来，既浪费了谷歌广告费用，又不会有电话咨询，效果不佳。
1. Ensure normal website loading speed. Usually, when customers express their needs, Google will direct them to your website. If the website information takes too long to display, customers may lose patience and close the page without hesitation. This not only wastes Google ad costs but also results in no phone inquiries, leading to poor performance.
2. 网站信息应简洁明了、大气美观。无论客户是为了了解产品还是购买产品，只要网站上有一定的目录标签，能够让客户轻松找到所需的产品，这样客户才会记住网站，进而咨询并产生购买。若客户进入网站后寻找了半天仍未发现自己需要的东西或服务，那就太可惜了。
2. Website information should be concise, clear, and aesthetically pleasing. Whether customers are looking to learn about products or make purchases, as long as the website has clear category labels that help them easily find what they need, they will remember the website, inquire, and make purchases. If customers spend a long time searching the website without finding what they need, it would be a great pity.
3. 安排专业人员负责。若无人管理，建议不要挂上即时通讯工具，否则会给人留下不好的印象。一个人的情感因素可能会导致他做出许多重要的决策，失去一个客户可能会引发连锁反应，对网站的信誉度造成严重破坏。
3. Assign professional staff to manage it. If there is no one to manage it, it is recommended not to include instant messaging tools, as this may leave a bad impression. A person's emotional factors may lead them to make many important decisions, and losing one customer may trigger a chain reaction, severely damaging the website's credibility.
4. 安装统计工具。统计工具对大家非常有利，可以为所有人提供便利，同时能够及时跟踪客户来源和需求。这是对科技的充分利用，应积极采用。
4. Install analytics tools. Analytics tools are very beneficial for everyone, providing convenience and enabling timely tracking of customer sources and needs. This is a full utilization of technology and should be actively adopted.
谷歌账户因素：
Google account factors:
1. 广告标题标语的选择。谷歌之所以设置质量得分，是因为其采用了更人性化的广告模式，需要后台专业人员的协助。了解谷歌的客户都非常重视这一点，而不了解的客户可能会认为自己投放的广告效果很好，但这只是他们的错觉。目前，中国国内真正对谷歌后台非常了解的人屈指可数。因此，在这方面我们应该加大力度进行补充。
1. Selection of ad headlines and slogans. Google sets a quality score because it adopts a more user-friendly ad model that requires the assistance of backend professionals. Customers who understand Google value this highly, while those who don't may think their ads are performing well, but this is just an illusion. Currently, there are very few people in China who truly understand the Google backend. Therefore, we should make greater efforts to supplement this aspect.
2. 避免恶意点击。谷歌在这方面做得很好，同一个 IP 地址一天内无论点击多少次，只收取一次费用。尽管如此，这一次点击也可能是客户的一笔订单。我们会尽量让客户的每一分钱都真正花在有质量的客户身上，所以我们会给客户安装谷歌的分析工具，实时跟踪广告信息并进行分析，甚至对一些 IP 地址进行屏蔽处理，以提高谷歌广告的效果。
2. Avoid malicious clicks. Google does well in this regard, charging only once per IP address no matter how many times it is clicked in a day. However, this one click could still be a customer's order. We strive to ensure that every penny our clients spend goes toward quality customers, so we install Google Analytics tools for them, track ad information in real-time, and analyze it, even blocking certain IP addresses to improve the effectiveness of Google ads.
3. 服务意识。google 推广归根结底是为他人服务，因此在各个方面都要做好良好的服务意识准备。
3. Service awareness. Google promotion is ultimately about serving others, so good service awareness should be prepared in all aspects.
