磁县最佳SEO推广公司分享:外贸客户开发全流程指南
外贸客户开发的核心策略
Core Strategies for Foreign Trade Client Development
今天给大家分享一下简单的外贸找客户流程!外贸找客户流程在谷歌中输入产品关键词+客户类型,要是有区域限制也可以加上。
Today we'll share a simple foreign trade client acquisition process! Start by searching Google with your product keywords + client type, and add regional restrictions if needed.
这里写的是要找制造商,但我们得目的其实是找分销商,因为有些企业会把自己的分销商标注在自己的官网上,所以这里是曲线救国策略找客户!
While we're searching for manufacturers, our real target is distributors. Many companies list their distributors on official websites - this is our smart workaround strategy!
精准定位潜在客户
Accurate Targeting of Potential Clients
谷歌检索的结果给出了一些B2C的购物网站,点进网站能看到有标注出产品的品牌,我们把品牌名输入谷歌中搜索,找到了除品牌官网之外的其他相关联的分销商信息!这些分销商就是我们的潜在客户!
Google search results show B2C shopping sites displaying product brands. Searching these brand names reveals associated distributor information beyond official websites - these are our potential clients!
点进分销商官网浏览量一下,能看到这家企业不仅做灯具产品还做家具,我们主要是想找灯具的分销商所以只看它的灯具产品是不是和我们的对口。
Visiting distributor websites shows their product range. For example, if we're targeting lighting distributors, we focus only on their lighting products that match ours.
多渠道客户信息收集
Multi-channel Client Information Collection
锁定目标客户之后点开他们的contact us看看有没有留下联系方式。这里列出很多部门的联系方式,我们可以记录下对我们有用的信息。也要把其他的社媒联系一起记录下来,方便更深入地挖掘。
After identifying targets, check their "Contact Us" for available contacts. Record all relevant department information and social media links for deeper research.
接下来我们最重要的是要找到能对接的负责人。把公司名字复制到领英中看看能不能搜索到有用的信息。能找到该企业的领英账号,打开他们的people看看职员架构信息。
The key step is finding the right contact person. Search the company name on LinkedIn to find their official account and employee structure information.
高效获取关键联系人
Efficient Acquisition of Key Contacts
找到了相关的负责人!个人主页信息限制会员查看就把这行小字复制到谷歌中搜索,就能直接打开查看客户的主页啦!尝试用插件找找客户的联系方式。
Found the relevant person! If their profile is restricted, copy the text and search Google to bypass restrictions. Try plugins to find contact details.
插件只找到了一个对公号码没有找到邮箱。再用插件找找她的同事,看看能不能找到同事的邮箱。找到了同事的邮箱,同事的邮箱构成都是名字+企业名称+邮箱后缀,了解了她的同事邮箱构成之后就可以按这个格式猜一下她的了!
If plugins only show office numbers, search colleagues' emails instead. Once you understand the email format (name+company+suffix), you can deduce your target's email!
系统化客户管理
Systematic Client Management
挖掘到的潜在客户不要忘了把信息都记录在表格上哦!方便后续查看开发!要是在六条鱼全球搜寻找客户的话就直接把行业作为筛选条件,想要结果精准到关键决策人就把职位也加上,这样搜索到的客户都是想要的关键决策人啦!
Record all potential client information systematically! When using global search tools like LiuTiaoYu, filter by industry and add position titles to directly find key decision-makers.
为了更进一步了解客户,直接跳转客户所就职的企业社媒,对客户企业做一个简单的产品背调;想要把客户作为人脉圈来拓展也可以跳转客户的社媒链接,不受会员限制,方便查看客户的个人主页!
For deeper understanding, visit the company's social media for product research. Expand your network by viewing personal profiles without membership restrictions.
做完简单的背调锁定目标客户之后,想要进一步的挖掘?还可以随时查看客户的其他联系方式!包括已经经过验证的客户邮箱和号码,触达客户更方便!外贸开发客户更方便快捷!
After preliminary research, access verified emails and numbers for easier outreach! This makes foreign trade client development more efficient!
