邛崃黑茶产业高质量发展：三品一标战略引领行业新标杆
邛崃黑茶产业高质量发展：三品一标战略引领行业新标杆
High-Quality Development of Qionglai Dark Tea Industry: "Three Products and One Standard" Strategy Sets New Industry Benchmark
近年来，邛崃市通过实施"三品一标"全产业链战略，推动黑茶产业高质量发展，形成了集种植、加工、销售及茶旅融合的全产业链格局。2023年数据显示，黑茶产量达8490吨，产品单价从2021年的850元/公斤提升至902元/公斤，茶产业综合产值突破26亿元，带动10万余茶农增收。
In recent years, Qionglai City has implemented the "Three Products and One Standard" whole-industry-chain strategy to promote the high-quality development of the dark tea industry, forming an integrated industrial pattern covering cultivation, processing, sales, and tea-tourism integration. 2023 data shows dark tea production reached 8,490 tons, with product prices rising from 850 yuan/kg in 2021 to 902 yuan/kg, achieving a comprehensive output value exceeding 2.6 billion yuan and benefiting over 100,000 tea farmers.
一、政策扶持体系：成立专项工作组，制定产业发展规划，构建"区域公用品牌+企业品牌+农产品品牌"体系。已培育6家市级以上龙头企业，150余家合作社/家庭农场，建设16万亩标准化基地，制定7项生产标准，获得36项专利。
1. Policy Support System: Established a special task force, formulated industrial development plans, and built a "regional public brand + enterprise brand + agricultural product brand" system. Cultivated 6 municipal-level leading enterprises, over 150 cooperatives/family farms, built 160,000 mu of standardized bases, formulated 7 production standards, and obtained 36 patents.
二、科技创新驱动：建成230亩种质资源圃，收集114个新品种和1000余份种质资源，良种覆盖率超98%。配套建设7000亩科研基地和11个工作站，145名科研人员全流程参与。获得13项绿色/有机认证，认证面积14.5万亩。
2. Technological Innovation: Established a 230-mu germplasm resource garden, collected 114 new varieties and over 1,000 germplasm resources, with improved variety coverage exceeding 98%. Built 7,000 mu of research bases and 11 workstations, with 145 researchers participating in the whole process. Obtained 13 green/organic certifications covering 145,000 mu.
三、品牌国际拓展：三年参展40余次国际展会，在5国注册地理标志商标，出口创汇2000万美元。开发黑茶衍生品15种，建成15公里"邛茶走廊"和多个茶旅融合示范项目。
3. Brand Internationalization: Participated in over 40 international exhibitions in three years, registered geographical indication trademarks in 5 countries, earning $20 million in export revenue. Developed 15 dark tea derivative products, built a 15km "Qionglai Tea Corridor" and multiple tea-tourism demonstration projects.
行业启示：邛崃模式证明，通过"政府引导+科技赋能+市场驱动"的三维联动，传统农产品可实现品牌增值和产业升级，为乡村振兴提供可复制样板。
Industry Insights: The Qionglai model demonstrates that through the trinity of "government guidance + technological empowerment + market drive", traditional agricultural products can achieve brand value-added and industrial upgrading, providing a replicable model for rural revitalization.
