便携式储能电源在TikTok Shop爆卖30万美元！国内一般贸易企业成功转型案例
年末海外出行热潮带动户外用品销量激增
Year-end travel boom drives surge in outdoor equipment sales
随着年末假期的临近，海外消费者已开始为长假出行做准备。TikTok上，#trip、#journey、#holiday等旅行相关话题的浏览量均突破10亿次。这股出行热潮直接推动了TikTok Shop户外用品类目销量的快速增长。
As the year-end holidays approach, overseas consumers have started preparing for long vacations. On TikTok, travel-related hashtags like #trip, #journey, and #holiday have all surpassed 1 billion views. This travel frenzy has directly driven rapid growth in outdoor equipment sales on TikTok Shop.
Fanttik便携储能电源30天销量突破2000+
Fanttik portable power station sells 2000+ units in 30 days
作为首批入驻美国TikTok Shop的移动储能品牌之一，Fanttik旗下"EVO 30便携式储能电源"近30天销量突破2000台。这款产品在TikTok小店售价149.99美元，具有299瓦时电池容量，最高支持600瓦功率的小家电，仅需2.5小时即可充满电，非常适合露营和车载应急使用。
As one of the first portable power brands on US TikTok Shop, Fanttik's "EVO 30 Portable Power Station" has sold over 2000 units in the past 30 days. Priced at $149.99 on TikTok Shop, this product features 299Wh battery capacity, supports small appliances up to 600W, and can be fully charged in just 2.5 hours, making it ideal for camping and car emergencies.
达人营销创造单条视频6.2万美元GMV
Influencer marketing generates $62K GMV from single video
针对高客单价产品在社交电商的销售挑战，Fanttik邀请多位达人制作带货视频。其中一条视频获得370万浏览量和3.54万点赞，预估转化销量411件，创造6.2万美元GMV。这些视频内容不仅提升了TikTok小店销量，还为亚马逊同款产品带来额外热度。
To address the sales challenges of high-ticket items on social commerce, Fanttik collaborated with multiple influencers to create promotional videos. One video achieved 3.7 million views and 35.4K likes, with estimated conversions of 411 units and $62K GMV. These videos not only boosted TikTok Shop sales but also brought additional traffic to the same product on Amazon.
差异化定价策略助力品牌突围
Differentiated pricing strategy helps brand stand out
目前Fanttik在TikTok Shop的产品售价略低于亚马逊平台。这种策略让消费者既能体验产品性能，又能享受价格优惠。在竞争日益激烈的储能市场中，这种运营思路值得其他品牌借鉴。截至12月11日，该款便携式储能电源总GMV已接近30万美元。
Fanttik currently prices its products slightly lower on TikTok Shop than on Amazon. This strategy allows consumers to experience product performance while enjoying price advantages. In the increasingly competitive power storage market, this operational approach is worth referencing for other brands. As of December 11th, the total GMV of this portable power station has approached $300K.
