宁波谷歌竞价推广专家分享：9个向客户宣布涨价的B2B沟通技巧
每个企业都面临价格调整的挑战。当行业环境变化导致生产成本上升时，如何向长期合作的老客户传达涨价信息成为关键难题。本文将为您提供专业的外贸沟通策略和邮件模板。
Every business faces the challenge of price adjustments. When changes in the industry environment lead to increased production costs, communicating price increases to long-term clients becomes a critical issue. This article provides professional international trade communication strategies and email templates.
向客户宣布涨价的9个专业技巧 | 9 Professional Techniques for Announcing Price Increases
1. 直接透明的沟通
避免让客户意外发现价格变动，应通过正式邮件通知所有客户。
1. Direct and Transparent Communication
Avoid letting clients discover price changes unexpectedly. Notify all customers through formal emails.
2. 提前告知原则
给予客户充分的适应期，建议提前30-60天通知，并鼓励他们在调价前增加订单。
2. Early Notification Principle
Give clients sufficient adjustment period. Recommend notifying 30-60 days in advance and encourage them to increase orders before the price adjustment.
3. 简明扼要的表达
邮件应直切主题，明确说明：
• 调价幅度
• 新价格标准
• 生效日期
3. Concise Expression
Emails should get straight to the point, clearly stating:
• Price adjustment range
• New price standard
• Effective date
4. 合理解释原因
说明涨价源于：
• 原材料成本上涨
• 人工费用增加
• 质量提升投入
强调"更高价格=更好质量"的价值等式。
4. Reasonable Explanation
Explain the price increase stems from:
• Rising raw material costs
• Increased labor expenses
• Quality improvement investments
Emphasize the "higher price = better quality" value equation.
5. 保持专业态度
避免过度道歉，用事实和数据说话，展现企业专业形象。
5. Maintain Professional Attitude
Avoid excessive apologies. Speak with facts and data to demonstrate corporate professionalism.
6. 巧用被动语态
示例对比：
• 主动语态："我们将提高价格..."
• 被动语态："价格将调整为..."
后者显得更客观专业。
6. Skillful Use of Passive Voice
Example comparison:
• Active voice: "We will increase prices..."
• Passive voice: "Prices will be adjusted to..."
The latter appears more objective and professional.
7. 强调核心价值
提醒客户：
• 多年合作积累的专业服务
• 更换供应商的隐性成本
• 产品质量保障的重要性
7. Emphasize Core Value
Remind clients of:
• Professional services accumulated over years of cooperation
• Hidden costs of switching suppliers
• Importance of product quality assurance
8. 内部统一口径
确保：
• 全体员工知晓调价政策
• 各部门解释保持一致
• 避免执行层面的混乱
8. Internal Unified Message
Ensure:
• All staff are aware of price adjustment policies
• Consistent explanations across departments
• Avoid operational confusion
9. 开放沟通渠道
提供：
• 专门咨询联系人
• 高层沟通渠道
• 详细FAQ文档
9. Open Communication Channels
Provide:
• Dedicated consultation contacts
• Senior management communication channels
• Detailed FAQ documents
宁波谷歌竞价推广专家提示：合理运用这些技巧，可将客户流失率降低40-60%。建议配合客户分级策略，对VIP客户给予特别优惠过渡方案。
Ningbo Google Ads experts suggest: Proper application of these techniques can reduce customer churn by 40-60%. Recommend implementing customer tiering strategies with special transition offers for VIP clients.
