多渠道独立站转化率提升指南：如何申请谷歌竞价推广
2022年中国外贸数据亮眼 | China's Foreign Trade Data Shows Strong Growth in 2022
根据国家外汇管理局最新数据，2022年1-2月我国国际货物和服务贸易进出口规模达68127亿元，同比增长15%。其中货物贸易保持顺差，服务贸易呈现逆差。
According to the latest data from the State Administration of Foreign Exchange, China's international trade in goods and services reached 6.8127 trillion yuan in January-February 2022, a year-on-year increase of 15%. Goods trade maintained a surplus while services trade showed a deficit.
核心数据亮点： | Key Data Highlights:
- 货物贸易出口32320亿元，进口26837亿元，顺差5483亿元
- Goods trade exports 3.232 trillion yuan, imports 2.6837 trillion yuan, surplus 548.3 billion yuan
- 服务贸易出口4110亿元，进口4859亿元，逆差749亿元
- Services trade exports 411 billion yuan, imports 485.9 billion yuan, deficit 74.9 billion yuan
- 按美元计值顺差745亿美元
- Surplus of $74.5 billion in dollar terms
如何提升独立站转化率？ | How to Improve Independent Store Conversion Rate?
对于跨境电商独立站运营者，谷歌竞价推广(Google Ads)是获取精准流量的重要渠道。申请流程包括：
For cross-border e-commerce independent store operators, Google Ads is an important channel for obtaining precise traffic. The application process includes:
- 注册Google Ads账户（需企业资质）
- Register a Google Ads account (corporate qualifications required)
- 完成支付方式设置（支持国际信用卡）
- Complete payment method setup (international credit cards supported)
- 创建首个广告系列（建议从搜索广告开始）
- Create your first ad campaign (recommended to start with search ads)
- 设置转化跟踪（GA4分析工具）
- Set up conversion tracking (GA4 analytics tool)
优化建议：结合外贸数据趋势，运输服务、商业服务和数字服务是当前热门领域，可针对性投放相关关键词广告。
Optimization suggestion: According to foreign trade data trends, transportation services, business services and digital services are currently hot areas, and targeted keyword advertising can be placed accordingly.
