天元宠物获国信证券调研：揭秘宠物行业龙头企业的核心竞争优势
天元宠物获国信证券调研：揭秘宠物行业龙头企业的核心竞争优势
Tianyuan Pet Receives Guosen Securities Research: Revealing the Core Competitive Advantages of a Leading Pet Industry Enterprise
2024年12月10日，天元宠物（股票代码：301335）发布公告披露，国信证券分析师李瑞楠对公司进行了深入调研。此次调研活动包括参观公司样品间和投资者问答环节。
December 10, 2024, Tianyuan Pet (Stock Code: 301335) announced that Li Ruinan, an analyst from Guosen Securities, conducted an in-depth research on the company. The research activities included a visit to the company's sample room and an investor Q&A session.
核心竞争优势分析
Analysis of Core Competitive Advantages
1. 行业先发与客户资源优势
公司自1998年进入宠物行业，是中国宠物产业的早期开拓者。经过20多年发展，已在客户资源、供应链管理、产品开发和协同销售等方面建立了显著优势。
1. First-mover Advantage and Customer Resources
The company entered the pet industry in 1998 as an early pioneer in China's pet sector. After more than 20 years of development, it has established significant advantages in customer resources, supply chain management, product development, and collaborative sales.
2. 卓越的供应链管理体系
公司建立了高效可靠的多品类供应链系统，能够满足客户一站式采购需求，确保产品质量稳定。
2. Excellent Supply Chain Management System
The company has established an efficient and reliable multi-category supply chain system that can meet customers' one-stop procurement needs while ensuring stable product quality.
3. 快速产品开发响应能力
具备全品类宠物用品开发能力，能够快速响应市场需求变化，在新功能、新材料应用等方面保持领先。
3. Rapid Product Development Response Capability
With full-category pet product development capabilities, it can quickly respond to market demand changes and maintain leadership in new functions and material applications.
4. 区位与运营体系优势
依托浙江小商品产业集聚优势，专注于高附加值环节，通过灵活的生产组织方式快速响应全球客户需求。
4. Location and Operational System Advantages
Leveraging Zhejiang's small commodity industry cluster advantages, it focuses on high-value-added segments and quickly responds to global customer needs through flexible production organization methods.
市场战略与发展规划
Market Strategy and Development Plan
海外客户结构保持稳定，主要服务大型商超、连锁店和电商平台。公司实施"大客户战略"，重点提升核心客户的采购份额。
The overseas customer structure remains stable, mainly serving large supermarkets, chain stores, and e-commerce platforms. The company implements a "key account strategy" to focus on increasing procurement share from core customers.
国内市场推出"Petstar、天元宠物"等多个自主品牌，通过京东、天猫等电商渠道推广，满足消费升级需求。
In the domestic market, it has launched multiple proprietary brands including "Petstar and Tianyuan Pet", promoted through e-commerce channels like JD.com and Tmall to meet consumption upgrade demands.
分析师观点：天元宠物凭借先发优势和全产业链布局，在快速增长的中国宠物市场中占据有利竞争地位，未来发展值得期待。
Analyst Perspective: With first-mover advantage and full-industry-chain layout, Tianyuan Pet occupies a favorable competitive position in China's rapidly growing pet market, and its future development is promising.
