0差评的SEO推广：漳州谷歌竞价排名与移动RTB广告趋势分析
漳州谷歌竞价排名推广与移动RTB广告市场正在经历显著增长。根据移动广告公司Nexage的最新报告，富媒体广告、视频广告和插页式广告目前占据了移动RTB广告库存的35%。
Google Ads promotion in Zhangzhou and the mobile RTB advertising market are experiencing significant growth. According to the latest report from mobile advertising company Nexage, rich media ads, video ads and interstitial ads currently account for 35% of mobile RTB ad inventory.
如果保持当前增长速度，到明年这三种广告形式将占据移动广告总库存的50%。其中视频广告增长最快，2014年第一季度同比2013年增长超过516%。富媒体广告(346%)和插页式广告(194%)同样表现优异。
If the current growth rate continues, these three ad formats will account for 50% of total mobile ad inventory by next year. Video ads show the fastest growth, increasing by over 516% in Q1 2014 compared to Q1 2013. Rich media ads (346%) and interstitial ads (194%) also performed exceptionally well.
Nexage数据显示，2014年第一季度交付的移动视频广告同比增长404%，富媒体广告(216%)和插页式广告(178%)均呈现稳定增长。这标志着移动RTB市场正在走向成熟。
Nexage data shows that delivered mobile video ads grew 404% year-over-year in Q1 2014, with rich media ads (216%) and interstitial ads (178%) showing steady growth. This indicates the mobile RTB market is maturing.
广告主对高级广告形式的兴趣增加有明确原因：与可扩展横幅广告互动的消费者是静态横幅广告的26倍，插页式广告则是8倍。富媒体的点击率比静态广告高9倍，插页式广告高出8倍。
Advertisers' growing interest in premium ad formats has clear reasons: consumer interaction with expandable banner ads is 26 times that of static banners, while interstitials are 8 times. Rich media CTR is 9 times higher than static ads, with interstitials 8 times higher.
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For more data queries, please follow the official WeChat account: i199it
