谷歌留痕：OEM代工出口的商标侵权风险与谷歌推广效果分析
案例背景/Case Background:
Yamato公司是日本"Crocodile+鳄鱼图形"商标权人，2009-2010年委托大陆某服装公司生产带有该商标的男款衬衫，全部出口日本。2010年8月出口时被海关查扣，涉嫌侵犯香港鳄鱼恤公司的"CROCODILE"中国商标权。
Yamato Company owned the Japanese trademark rights for "Crocodile+Crocodile Logo". From 2009-2010, it commissioned a Chinese garment manufacturer to produce men's shirts bearing this trademark for exclusive export to Japan. In August 2010, the shipment was detained by customs for allegedly infringing the Chinese "CROCODILE" trademark held by Hong Kong Crocodile Garments.
法律分析/Legal Analysis:
根据中国《商标法》第52条，商标侵权需满足"在市场流通中造成混淆"的要件。本案中：
- 产品全部出口，不在中国市场销售
- 商标在中国境内不发挥识别功能
- 不构成商标法意义上的"使用"
According to Article 52 of China's Trademark Law, infringement requires "causing confusion in market circulation". In this case:
- Products were exclusively exported, not sold in China
- The trademark didn't serve identification function in China
- Didn't constitute "use" under trademark law
谷歌推广效果分析/Google Promotion Effectiveness:
对于机电产品出口企业而言，谷歌留痕（Google Search Presence）是提升国际曝光的关键。通过Google Ads和SEO优化：
- 精准定位海外采购商
- 提升品牌国际知名度
- 获得高质量询盘
For mechanical and electrical product exporters, Google search presence is crucial for international exposure. Through Google Ads and SEO optimization:
- Precisely target overseas buyers
- Enhance brand international recognition
- Obtain high-quality inquiries
风险防范建议/Risk Prevention Suggestions:
- 核实委托方的商标权属证明
- 要求提供商标注册证书等文件
- 咨询专业商标代理机构验证
- 签订书面加工合同，明确约定：
- 产品全部出口
- 商标使用规范
- 侵权责任归属
- Verify client's trademark ownership documents
- Request trademark registration certificates
- Consult professional trademark agencies for verification
- Sign written processing contracts specifying:
- Products for export only
- Trademark usage standards
- Infringement liability allocation
SEO优化说明/SEO Optimization Notes:
本文针对"谷歌留痕"、"代工侵权"、"OEM商标风险"等关键词进行优化，采用中英对照形式提升国际搜索引擎可见度。通过案例解析+法律条款+实务建议的结构，增强内容专业性和实用性。
This article optimizes for keywords like "Google search presence", "OEM infringement" and "trademark risks in contract manufacturing". The bilingual format enhances visibility on international search engines. The case analysis + legal provisions + practical advice structure boosts content professionalism and utility.