手游广告创收：开发者必须掌握的3大谷歌竞价推广方法
过去几年，手游开发者通过app应用实现营收的方式逐渐增多。这对于独立游戏开发者来说是个好消息，之前他们需要绞尽脑汁优化那些来自移动广告网络的低效展示广告。
In recent years, mobile game developers have seen an increase in monetization methods. This is great news for indie developers who previously struggled with inefficient display ads from mobile ad networks.
1. 原生广告 (Native Ads)
Facebook开创了这一广告形式，并将其发展为一个具有数百亿美元的机会。原生广告会以舒适无害的方式给移动用户提供真正的价值。
Facebook pioneered this ad format, turning it into a multi-billion dollar opportunity. Native ads provide real value to mobile users in a non-intrusive way.
2. 程序化购买和实时竞价 (Programmatic Buying & RTB)
移动RTB行业迎来了巨大发展。RTB意味着不再需要专业的直销团队处理广告业务，帮助团队更加专注于游戏开发。
The mobile RTB industry has seen tremendous growth. RTB eliminates the need for dedicated sales teams, allowing developers to focus on game creation.
3. 视频广告 (Video Ads)
移动视频广告营收平台发展迅猛。视频广告的CPMs一直保持着较高的水平，能为开发者带来明显营收增长。
Mobile video ad platforms have grown rapidly. With consistently high CPMs, video ads can significantly boost developer revenue.
关键建议：不要单打独斗，选择优秀的行业合作伙伴。技术平台为移动游戏开发者提供了接入端口使他们可以轻松实现规模对接。
Key advice: Don't go it alone. Partner with industry leaders. Technology platforms provide interfaces that enable easy scaling for mobile game developers.
