2021中国服装行业全景分析：从企业数量到出口趋势的深度解读
2021中国服装行业全景分析：从企业数量到出口趋势的深度解读
Comprehensive Analysis of China's Apparel Industry 2021: From Enterprise Numbers to Export Trends
中国服装行业正经历结构性调整，2021年规模以上企业数量降至12,653家，同比减少4.86%。尽管企业数量持续下降，但行业整体呈现"量减质升"的发展态势。
China's apparel industry is undergoing structural adjustment, with the number of large-scale enterprises dropping to 12,653 in 2021, a decrease of 4.86% year-on-year. Despite the continuous decline in the number of enterprises, the industry as a whole shows a development trend of "quantity reduction and quality improvement".
一、核心市场数据 | Key Market Data
产量回升：2021年服装产量达235.41亿件，同比增长5.22%，基本恢复至疫情前水平。
Production recovery: Apparel output reached 23.541 billion pieces in 2021, up 5.22% year-on-year, basically returning to pre-pandemic levels.
企业效益提升：2021年企业平均产值达12,008万元，较2020年增长13.8%，显示行业集中度提升。
Improved enterprise efficiency: The average output value of enterprises reached 120.08 million yuan in 2021, up 13.8% from 2020, showing increased industry concentration.
二、消费与出口表现 | Consumption & Export Performance
零售市场复苏：限额以上服装零售额达9,974.6亿元，同比增长14.2%，线上渠道贡献显著。
Retail market recovery: Retail sales of apparel above designated size reached 997.46 billion yuan, up 14.2% year-on-year, with significant contributions from online channels.
出口创纪录：服装及衣着附件出口额1,702.63亿美元，同比增长23.93%，创2016年以来新高。
Record exports: Exports of apparel and clothing accessories reached $170.263 billion, up 23.93% year-on-year, hitting a new high since 2016.
三、重点企业分析 | Key Enterprise Analysis
海澜之家：作为行业龙头，2021年裤子产品营收40.73亿元，占总营收20.18%，多品牌战略成效显著。
HLA (Hailan Home): As an industry leader, its pants products generated 4.073 billion yuan in revenue in 2021, accounting for 20.18% of total revenue, demonstrating the success of its multi-brand strategy.
行业展望：预计2022年行业将进入常态化复苏轨道，数字化转型和品牌升级成为关键发展路径。
Industry outlook: The industry is expected to enter a track of normalized recovery in 2022, with digital transformation and brand upgrading becoming key development paths.
本分析基于国家统计局、海关总署等权威数据，为服装企业战略决策提供数据支持。更多深度分析请关注专业研究报告。
This analysis is based on authoritative data from the National Bureau of Statistics and the General Administration of Customs, providing data support for strategic decision-making in the apparel industry. For more in-depth analysis, please refer to professional research reports.
