从亚马逊到地摊经济：跨境电商的另类创业指南

从亚马逊到地摊经济：跨境电商的另类创业指南

From Amazon to Street Vending: An Alternative Entrepreneurship Guide for Cross-border E-commerce

近期跨境电商圈热议话题：随着亚马逊平台竞争日益激烈，"0差评的Flipkart"和"谷歌竞价推广"成为卖家新选择，但各有优缺点。而更引人注目的是，一股"地摊创业"风潮正在兴起。

Current hot topics in cross-border e-commerce: With increasing competition on Amazon, "zero-negative-review Flipkart" and "Google Ads" have become new options for sellers, each with pros and cons. More notably, a "street vending entrepreneurship" trend is emerging.

为什么选择地摊经济？

Why Choose Street Vending Economy?

2020年的商机时间线：
2月口罩 → 3月体温枪 → 4月熔喷布 → 5月头盔 → 6月地摊经济
相比跨境电商，地摊创业具有明显优势：
• 无需担心账号被封
• 没有ACOS广告成本压力
• 零仓储费用
• 简单直接的销售方式

2020 business opportunity timeline:
February: masks → March: thermometers → April: meltblown fabric → May: helmets → June: street vending
Compared with cross-border e-commerce, street vending has clear advantages:
• No worry about account suspension
• No ACOS advertising cost pressure
• Zero storage fees
• Simple and direct sales method

不同规模卖家的地摊创业方案

Street Vending Solutions for Sellers of Different Scales

小卖家/Startup sellers:
• 启动资金：一块布即可
• 采购渠道：拼多多
• 选品建议：纺织品等刚需、易存储商品
• 避免高货值类目

Startup sellers:
• Starting capital: just a piece of cloth
• Sourcing channel: Pinduoduo
• Product selection advice: textiles and other necessities, easy-to-store goods
• Avoid high-value categories

中等卖家/Mid-level sellers:
• 设备升级：桌子+LED灯
• 采购渠道：1688定制带logo产品
• 可尝试"吉祥三宝"等热销品类

Mid-level sellers:
• Equipment upgrade: table + LED light
• Sourcing channel: 1688 for customized logo products
• Can try popular categories like "three lucky treasures"

大卖家/Large sellers:
• 设备：五菱地摊专用车
• 运营模式：与工厂合作定制私模
• 品牌建设：打造自有品牌，进行广告宣传

Large sellers:
• Equipment: Wuling street vending vehicle
• Operation model: cooperate with factories for private molds
• Brand building: create own brand, advertise

重要建议/Key Advice

• 避免跟风销售，寻找差异化产品
• 深圳卖家可参考当地地摊指南
• 优质摊位位置有限，尽早行动

• Avoid following trends, find differentiated products
• Shenzhen sellers can refer to local street vending guide
• Good stall locations are limited, act early

（来源：跨境风暴）以上内容属作者个人观点
(Source: Cross-border Storm) The above content represents the author's personal views