亚马逊巴西站向中国卖家开放：B2B行业推广与谷歌竞价收费解析

亚马逊巴西站向中国卖家开放：B2B行业推广与谷歌竞价收费解析

Amazon Brazil Officially Opens to Chinese Sellers: B2B Promotion Strategies & Google Ads Pricing

亚马逊巴西站正式对中国卖家开放，这是亚马逊向中国卖家开放的第18个海外站点。巴西站自今年4月试运营以来，消费品、消费电子、家居生活和时尚品类增长最为迅猛。

Amazon Brazil has officially opened to Chinese sellers, becoming the 18th overseas marketplace Amazon has made available to Chinese merchants. Since its trial operation in April this year, consumer goods, electronics, home & living, and fashion categories have shown the most rapid growth.

巴西站的独特优势

Unique Advantages of Brazil Marketplace

由于地处南半球，巴西站的选品可与欧美站点形成反季互补。北美卖家还可通过亚马逊物流远程配送计划(NARF)，将美国FBA库存直接配送到巴西和墨西哥站。

Located in the Southern Hemisphere, Brazil marketplace offers seasonal complementarity with European and American markets. North American sellers can also use Amazon's NARF program to ship FBA inventory directly from the US to Brazil and Mexico.

B2B行业推广策略

B2B Industry Promotion Strategies

对于B2B行业推广，谷歌竞价推广(Google Ads)是重要渠道。其收费模式主要有：

For B2B industry promotion, Google Ads is a crucial channel. Its main pricing models include:

• CPC(按点击付费)：每次点击收费0.5-50元不等，取决于行业竞争程度
• CPC(Cost Per Click): Ranging from $0.1 to $10 per click, depending on industry competition
• CPM(按千次展示付费)：适合品牌曝光
• CPM(Cost Per Mille): Ideal for brand exposure

亚马逊全球开店创新中心落户深圳

Amazon Global Selling Innovation Center Established in Shenzhen

亚马逊全球开店首个创新中心已落户深圳前海，这将助力中国跨境电商产业创新升级。该中心将推广创新成果，打造全球创新标杆。

Amazon's first Global Selling Innovation Center has been established in Shenzhen's Qianhai district, which will help upgrade China's cross-border e-commerce industry. The center will promote innovative achievements and set global innovation benchmarks.

隐私争议事件

Privacy Controversy Incident

近期亚马逊因销售带有摄像头的衣架卷入隐私纠纷。巴西一名女性起诉亚马逊，称其明知产品可能侵犯隐私仍继续销售。亚马逊以不负责产品使用方式为由申请驳回，但未获批准。

Amazon recently faced privacy controversy over selling camera-equipped hangers. A Brazilian woman sued Amazon, alleging the company knowingly sold products that could violate privacy. Amazon sought dismissal claiming non-responsibility for product usage, but the request was denied.