效果最佳的网络推广排名:邯郸谷歌推广顾问与外贸淡季应对策略
时间如白驹过隙,转眼2024年已进入下半年。许多外贸从业者正面临欧美客户"消失"的困境,这实际上是传统外贸淡季(7-8月)的典型现象。本文将为您揭示淡季真相并提供实用解决方案。
Time flies like a white horse, and 2024 has entered its second half. Many foreign trade practitioners are facing the dilemma of "disappearing" European and American customers, which is actually a typical phenomenon during the traditional foreign trade off-season (July-August). This article will reveal the truth about the off-season and provide practical solutions.
一、外贸淡季真的都很淡吗?
1. Is the Foreign Trade Off-Season Really That Slow?
通过市场分析发现,虽然7-8月是欧美休假高峰期,但并非所有行业都受影响:
Market analysis shows that although July-August is the peak vacation period in Europe and America, not all industries are affected:
• 季节性产品:户外家具、花园用品等夏季产品进入淡季
• Seasonal products: Summer products like outdoor furniture and garden supplies enter off-season
• 非季节性产品:机械设备、小家电等保持稳定需求
• Non-seasonal products: Stable demand for machinery equipment and small household appliances
关键是要保持积极心态,利用淡季积累客户资源,为旺季做好准备。
The key is to maintain a positive attitude, accumulate customer resources during the off-season, and prepare for the peak season.
二、如何应对外贸淡季?
2. How to Deal with Foreign Trade Off-Season?
1. 客户管理策略:
1. Customer Management Strategies:
• 确认客户休假安排及对接人信息
• Confirm customer vacation schedules and contact person information
• 获取客户备用联系方式(WhatsApp/手机号)
• Obtain customer backup contact methods (WhatsApp/phone number)
2. 业务优化策略:
2. Business Optimization Strategies:
• 提前确认生产订单细节
• Confirm production order details in advance
• 鼓励客户休假前下单
• Encourage customers to place orders before vacation
• 总结上半年业务表现
• Summarize business performance in the first half of the year
三、外贸客户开发14种方法
3. 14 Methods for Foreign Trade Customer Development
1. B2B平台:利用RFQ报价和询盘回复
1. B2B Platforms: Utilize RFQ quotes and inquiry responses
2. Google开发:使用高级搜索语法找客户
2. Google Development: Use advanced search syntax to find customers
3. Google地图:t.smartsousou.com/q/B33C6A
3. Google Maps: t.smartsousou.com/q/B33C6A
4. LinkedIn开发:优化个人档案和公司主页
4. LinkedIn Development: Optimize personal profiles and company pages
5. 海关数据:分析市场趋势和客户行为
5. Customs Data: Analyze market trends and customer behavior
邯郸谷歌推广顾问建议:专注精通3-4种开发渠道,配合营销工具使用效果更佳。
Handan Google Ads Consultant Suggests: Focus on mastering 3-4 development channels, combined with marketing tools for better results.
更多外贸干货,请关注微信公众号:外贸原力
For more foreign trade insights, follow WeChat public account: Foreign Trade Original Force
