外贸企业必看：2024年最热出口品类及谷歌推广策略
2024年开年外贸数据亮点
Chinese Export Highlights in Early 2024
最新外贸数据显示，2024年前两个月中国出口呈现强劲增长态势。家具行业表现最为亮眼，出口金额同比大增39.8%至846.9亿元。其次是陶瓷产品和灯具照明行业，分别增长28.8%和33.8%。
The latest foreign trade data shows strong growth in China's exports in the first two months of 2024. The furniture industry performed exceptionally well, with export value surging 39.8% year-on-year to 84.69 billion yuan. Ceramic products and lighting equipment followed with growth of 28.8% and 33.8% respectively.
传统优势品类持续发力
Traditional Strengths Maintain Momentum
纺织服装和箱包等传统优势品类保持良好出口态势。1-2月纺织服装累计出口450.9亿美元，同比增长14.3%。义乌箱包出口26.9亿元，增长26.2%，主要增量客户来自非洲、南美等新兴市场。
Traditional strong categories like textiles and luggage maintained good export performance. Textile and apparel exports totaled $45.09 billion from January to February, up 14.3% year-on-year. Yiwu's luggage exports reached 2.69 billion yuan, growing 26.2%, with new customers mainly coming from emerging markets like Africa and South America.
家电行业表现抢眼
Outstanding Performance in Home Appliances
家电出口增长18%，接近1.5万亿元。从企业排产情况看，上半年仍将保持快速增长。值得注意的是，家电行业股息率排名全行业第四，白电黑电龙头企业值得关注。
Home appliance exports grew by 18%, approaching 1.5 trillion yuan. Production schedules suggest continued rapid growth in the first half. Notably, the home appliance sector ranks fourth in dividend yield, with leading white goods and black goods manufacturers worth watching.
跨境电商平台竞争激烈
Fierce Competition Among Cross-border E-commerce Platforms
Temu、TikTok和速卖通在全球市场展开激烈竞争。Temu在2023年1月至2024年期间实现了840%的销售额增长，中国产品的高性价比令海外消费者惊叹。
Temu, TikTok and AliExpress are fiercely competing in global markets. Temu achieved 840% sales growth from January 2023 to 2024, with overseas consumers amazed by the cost-performance ratio of Chinese products.
谷歌推广策略建议
Google Promotion Strategy Recommendations
针对热门出口品类，外贸企业可采取以下谷歌推广策略：
1. 使用Google Shopping展示高性价比产品
2. 针对新兴市场开展本地化搜索广告
3. 利用Google Trends把握品类热度变化
4. 通过YouTube视频展示产品优势
For hot export categories, foreign trade companies can adopt the following Google promotion strategies:
1. Use Google Shopping to display cost-effective products
2. Launch localized search ads for emerging markets
3. Utilize Google Trends to track category popularity changes
4. Showcase product advantages through YouTube videos
抓住2024年外贸机遇
Seize 2024 Foreign Trade Opportunities
外贸企业应密切关注行业趋势，优化产品结构，同时结合数字营销手段拓展海外市场。2024年充满机遇，只争朝夕！
Foreign trade companies should closely monitor industry trends, optimize product mix, and expand overseas markets with digital marketing tools. 2024 is full of opportunities - seize the day!
