谷歌SEO优化：为什么需要推广应用及SEMrush关键词挖掘技巧
谷歌SEO优化：为什么需要推广应用及SEMrush关键词挖掘技巧
Google SEO Optimization: Why You Need Promotional Applications and SEMrush Keyword Research Techniques
作为国际顶尖的SEO专家，我们经常被问到：谷歌为什么要做推广应用？答案很简单 - 谷歌SEO优化不仅涉及技术优化，更需要通过推广来扩大影响力和获取更多流量。
As an international top SEO expert, we are often asked: Why does Google need promotional applications? The answer is simple - Google SEO optimization involves not only technical optimization but also requires promotion to expand influence and acquire more traffic.
想知道如何用SEMrush找到有价值的谷歌推广关键词吗？在进行谷歌SEO优化时，选择合适的关键词至关重要。本文将详细介绍如何利用SEMrush工具，找到适合Google SEO的关键词。
Want to know how to use SEMrush to find valuable Google promotion keywords? When conducting Google SEO optimization, selecting appropriate keywords is crucial. This article will detail how to use the SEMrush tool to find keywords suitable for Google SEO.
建立初始关键词列表
Building Initial Keyword List
首先，我们需要建立一个初始的关键字列表。可以前往SEMrush自然流量研究中心，输入竞争对手的域名，然后点击"搜索"，即可获得竞争对手网站在Google前100个自然搜索结果中排名的关键字列表。同时，可以使用过滤器来查找与产品更相关、更具体的搜索字词。
First, we need to build an initial keyword list. Go to the SEMrush Organic Research section, enter competitor domains, then click "Search" to obtain a list of keywords for which competitor websites rank in Google's top 100 organic search results. Simultaneously, use filters to find more relevant and specific search terms related to your products.
扩展关键词列表
Expanding Keyword List
接下来，我们可以使用关键字魔术工具来扩展关键字列表。输入一个种子关键词，如"air fryer recipes"，然后点击"搜索"，即可获得一个扩展的关键词列表。通过切换筛选条件，可以了解特定国家的竞争情况、搜索次数、CPC、SERP特点等信息。
Next, we can use the Keyword Magic Tool to expand the keyword list. Enter a seed keyword like "air fryer recipes", then click "Search" to obtain an expanded keyword list. By switching filter conditions, you can understand competition levels, search volume, CPC, and SERP features for specific countries.
寻找竞争较少的高容量关键词
Finding Low-Competition High-Volume Keywords
为了找到竞争较少的高容量关键字，可以使用SEMrush提供的三种方法，这对于谷歌SEO优化策略至关重要：
To find low-competition high-volume keywords, you can use three methods provided by SEMrush, which are crucial for Google SEO optimization strategies:
1. 估算关键字难度（KD）：根据关键字在Google前100名中的排名难度，将其分为不同的难度级别。这是谷歌SEO优化中评估竞争强度的核心指标。
1. Estimate Keyword Difficulty (KD): Classify keywords into different difficulty levels based on their ranking difficulty in Google's top 100. This is a core metric for assessing competition intensity in Google SEO optimization.
2. 估算关键字竞争（CPC）：分析使用PPC的密度，虽然此指标指的是付费搜索中的竞争，但它在某种程度上也可以代表自然搜索竞争。这对于制定全面的谷歌SEO优化策略非常有帮助。
2. Estimate Keyword Competition (CPC): Analyze PPC density. Although this metric refers to competition in paid search, it can also represent organic search competition to some extent. This is very helpful for developing comprehensive Google SEO optimization strategies.
3. 使用关键字概述报告衡量难度：评估大量关键字竞争的另一种快速方法是使用SEMrush关键字概述。这种方法能够为您的谷歌SEO优化工作提供全面的竞争分析。
3. Use Keyword Overview Report to Measure Difficulty: Another quick method to evaluate competition for large numbers of keywords is using the SEMrush Keyword Overview. This method can provide comprehensive competition analysis for your Google SEO optimization efforts.
通过以上方法，您可以系统地开展谷歌SEO优化工作，找到最适合您业务的高价值关键词，从而在Google搜索中获得更好的排名和更多的自然流量。
Through the above methods, you can systematically conduct Google SEO optimization work, find the most suitable high-value keywords for your business, and thereby achieve better rankings and more organic traffic in Google search.
