国内顶尖跨境产品销售的谷歌竞价推广薪资及Google Play广告投放策略
一、谷歌竞价推广薪资水平
在国内跨境销售领域，专业的Google Ads竞价推广专员的薪资范围通常在：
• 初级专员：8,000-15,000元/月
• 中级优化师：15,000-25,000元/月
• 高级专家：25,000-40,000元/月
Part 1: Google Ads Salary Levels
In China's cross-border sales sector, salary ranges for professional Google Ads specialists typically are:
• Junior Specialist: ¥8,000-15,000/month
• Intermediate Optimizer: ¥15,000-25,000/month
• Senior Expert: ¥25,000-40,000/month
二、Google Play广告投放最佳实践
1. 预算控制策略：
- 使用每日预算控制支出
- 选择目标CPI出价策略
- 可设置最高下载量目标
2. 渠道优势：
Google Ads会自动在多个渠道测试广告投放，算法会优化展示位置。
Part 2: Google Play Advertising Best Practices
1. Budget Control Strategies:
- Use daily budget to control spending
- Choose target CPI bidding strategy
- Can set maximum download targets
2. Channel Advantages:
Google Ads automatically tests ad placements across multiple channels, with algorithms optimizing display positions.
三、广告投放关键要求
1. 应用元数据：
- 标题与描述必须相关且准确
- 需要准备横版和竖版截图各至少一张
2. 本地化注意事项：
- Google不会自动翻译广告内容
- 需针对不同语言市场单独创建广告
Part 3: Key Advertising Requirements
1. App Metadata:
- Title and description must be relevant and accurate
- Need to prepare at least one landscape and one portrait screenshot
2. Localization Notes:
- Google doesn't automatically translate ad content
- Need to create separate ads for different language markets
