中国智能猫砂盆品牌CATLINK出海记：如何征服欧美市场
中国智能猫砂盆品牌CATLINK出海记：如何征服欧美市场
Chinese Smart Cat Litter Box Brand CATLINK's Overseas Expansion: How It Conquered the European and American Markets
中国宠物智能用品品牌CATLINK凭借其创新的"可监测猫咪健康"智能猫砂盆，不仅在东南亚、东亚市场表现出色，更在欧美市场创造了销售奇迹。去年"黑五"期间，这款中国制造的猫砂盆在亚马逊欧美市场智能榜单上排名第一，超越了众多欧美老牌宠物用品品牌。
The Chinese pet smart product brand CATLINK, with its innovative "health-monitoring" smart cat litter box, has not only performed well in Southeast Asian and East Asian markets but also created sales miracles in European and American markets. During last year's "Black Friday", this Chinese-made cat litter box ranked first on Amazon's smart product list in European and American markets, surpassing many established European and American pet product brands.
从外企高管到创业者的转型之路
From Corporate Executive to Entrepreneur
CATLINK创始人Jason曾在全球排名第二的自动猫砂盆外企工作十余年，从采购经理做到供应链总监。2017年，他与两位MBA同学共同创立了CATLINK品牌。"我们一开始就说要全球化，把CATLINK的产品一定卖到美国去"，Jason表示。
CATLINK founder Jason worked for over ten years in a foreign company that ranked second globally in automatic cat litter boxes, rising from procurement manager to supply chain director. In 2017, he co-founded the CATLINK brand with two MBA classmates. "From the beginning, we said we wanted to go global and definitely sell CATLINK products in the U.S.", Jason said.
出海策略：先东南亚后欧美
Overseas Strategy: Southeast Asia First, Then Europe and America
CATLINK采取了循序渐进的出海策略：
1. 首先进入泰国、越南等东南亚市场
2. 随后拓展至日本、韩国市场
3. 最终在2022年进军欧美市场
CATLINK adopted a step-by-step overseas expansion strategy:
1. First entering Southeast Asian markets like Thailand and Vietnam
2. Then expanding to Japanese and Korean markets
3. Finally entering European and American markets in 2022
征服亚马逊的"避坑指南"
"Pitfall Avoidance Guide" for Conquering Amazon
Jason分享了在亚马逊成功的关键经验：
• 充足的资金准备：至少600-700万元人民币
• 库存管理：避免断货导致排名下降
• 物流规划：考虑船期不准等风险
• 价格策略：根据库存动态调整价格
Jason shared key experiences for success on Amazon:
• Adequate capital preparation: At least 6-7 million RMB
• Inventory management: Avoid stockouts causing ranking drops
• Logistics planning: Consider risks like shipping delays
• Pricing strategy: Adjust prices dynamically based on inventory
本地化：成功出海的关键
Localization: Key to Successful Overseas Expansion
CATLINK在不同市场采取了差异化的本地化策略：
• 东南亚市场：采用独家代理模式，给予代理商充分定价权
• 北美市场：专门设计适配膨润土的滤网
• 全球营销：参加各国宠物展，提升品牌知名度
CATLINK adopted differentiated localization strategies in different markets:
• Southeast Asian markets: Exclusive agency model with full pricing power for agents
• North American market: Specially designed filters for bentonite litter
• Global marketing: Participating in pet exhibitions worldwide to enhance brand awareness
智能科技打造产品差异化
Smart Technology Creates Product Differentiation
"我们的产品不仅能自动清理，还能联网操控，还能监测猫咪健康"，Jason强调这是CATLINK的核心竞争力。目前CATLINK已进入93个国家和地区，拥有40万APP注册用户，收集了1000多例猫咪健康监测数据。
"Our products can not only clean automatically, but also be controlled online and monitor cat health", Jason emphasized this as CATLINK's core competitiveness. Currently, CATLINK has entered 93 countries and regions, with 400,000 APP registered users, and collected over 1,000 cases of cat health monitoring data.
随着全球宠物智能用品市场的持续升温，CATLINK的成功经验为中国品牌出海提供了宝贵参考。未来，宠物智能科技领域将迎来更多发展机遇。
With the continuous heating up of the global pet smart product market, CATLINK's successful experience provides valuable reference for Chinese brands going overseas. In the future, the field of pet smart technology will usher in more development opportunities.
