外贸新手建站指南：快速掌握WordPress建站技巧
对于外贸新手而言，不知道如何搭建网站是一个普遍存在的问题。事实上，利用开源程序可以迅速搭建起简单的外贸站点。WordPress是全球使用量最大的CMS开源程序，它拥有丰富的主题和插件，操作后台也相对简单，因此被广泛应用于搭建外贸站点。
For foreign trade beginners, not knowing how to build a website is a common problem. In fact, using open source programs can quickly set up simple foreign trade sites. WordPress is the world's most used CMS open source program with rich themes and plugins, and its operation backend is relatively simple, making it widely used in building foreign trade websites.
为什么选择WordPress建站？
Why Choose WordPress for Website Building?
如今，通过外贸网站进行海外营销已成为众多外贸企业和SOHO的必然选择。可用于搭建外贸站的开源程序有很多，这里推荐使用WordPress。它是全球使用最多的CMS管理系统，具备丰富的主题和插件，能够搭建企业站、内容站和商城网站等，非常适合新手操作。
Nowadays, overseas marketing through foreign trade websites has become an inevitable choice for many foreign trade companies and SOHOs. There are many open source programs available for building foreign trade sites, and WordPress is highly recommended here. As the world's most used CMS management system with rich themes and plugins, it can build corporate sites, content sites and e-commerce websites, making it very suitable for beginners.
WordPress建站三步走
Three Steps to Build WordPress Website
第一步：安装WordPress程序
WordPress是一款开源程序，我们需要先在主机空间上进行安装。因此，我们需要购买域名和主机空间。这里推荐HostEas美国主机，它的性价比极高，不仅提供半价折扣，还免费赠送域名。
Step 1: Install WordPress
WordPress is an open source program that needs to be installed on hosting space first. Therefore, we need to purchase domain names and hosting space. HostEase US hosting is highly recommended here for its excellent cost performance, offering not only 50% discount but also free domain names.
第二步：安装主题和插件
默认的WordPress博客主题较为单调，因此我们需要安装外贸网站主题以及相应的插件。这里推荐使用WooCommerce插件以及支持WooCommerce插件的主题。
Step 2: Install Themes and Plugins
The default WordPress blog theme is relatively monotonous, so we need to install foreign trade website themes and corresponding plugins. WooCommerce plugin and themes supporting WooCommerce are recommended here.
第三步：增加和调整页面
您需要根据网站的需求增加页面、产品分类目录以及导航等内容，并进行调整。这一步主要是根据自己外贸网站的需求来增加和调整页面。
Step 3: Add and Adjust Pages
You need to add pages, product categories, navigation and other content according to the needs of the website and make adjustments. This step is mainly to add and adjust pages according to your foreign trade website needs.
SEO优化建议
SEO Optimization Suggestions
使用WordPress程序搭建的网站符合搜索引擎优化标准，有利于网站在搜索引擎中的排名，从而带来稳定的流量和订单。建议安装SEO插件如Yoast SEO，并优化网站结构、关键词和内容质量。
Websites built with WordPress meet search engine optimization standards, which is conducive to website ranking in search engines, thereby bringing stable traffic and orders. It is recommended to install SEO plugins like Yoast SEO and optimize website structure, keywords and content quality.
