跨境电商行业动态：阿迪达斯大规模起诉、亚马逊物流扩张与TikTok电商布局

跨境电商行业动态：阿迪达斯大规模起诉、亚马逊物流扩张与TikTok电商布局

Cross-Border E-Commerce Trends: Adidas Mass Lawsuits, Amazon Logistics Expansion & TikTok's E-Commerce Strategy

01. 阿迪达斯起诉445家平台卖家，跨境卖家需警惕

01. Adidas Sues 445 Platform Sellers, Cross-Border Sellers Beware

美国当地时间2月1日，阿迪达斯通过SMG律所在佛罗里达州发起诉讼，目前已获TRO临时冻结令。此次波及亚马逊、Wish、Joom、敦煌网等多个平台，涉及店铺总数达445家！敦煌网（289家）、Joom（35家）、Wish（50家）、亚马逊（6家）、阿里巴巴（32家）。

On February 1st, Adidas filed a lawsuit through SMG Law Firm in Florida, obtaining a TRO injunction. The case affects Amazon, Wish, Joom, DHgate and other platforms, involving 445 stores in total: DHgate (289), Joom (35), Wish (50), Amazon (6), Alibaba (32).

02. 亚马逊墨西哥新建物流中心

02. Amazon Opens New Logistics Center in Mexico

亚马逊宣布在墨西哥州特波佐特兰新建物流中心，将缩短中部地区配送时效，并为当地创造就业机会。目前墨西哥Prime会员已在30+城市实现次日达服务。

Amazon announced a new logistics center in Tepotzotlán, Mexico, reducing delivery times in central regions and creating jobs. Prime members in 30+ Mexican cities now enjoy next-day delivery.

03. TikTok加速东南亚电商布局

03. TikTok Expands E-Commerce in Southeast Asia

TikTok近期在印尼和新加坡启动电商人才招聘，岗位涵盖品类运营、物流管理、技术开发等方向，显露出强化电商生态的野心。

TikTok has launched e-commerce recruitment in Indonesia and Singapore, with positions in category management, logistics operations, and technical development, signaling ambitions to strengthen its e-commerce ecosystem.

04. Wildberries进军欧洲三国市场

04. Wildberries Enters France, Italy & Spain

俄罗斯电商巨头Wildberries宣布拓展至法国、意大利和西班牙市场，目前已在13国运营。平台提供400万件商品，并通过当地物流合作伙伴实现高效配送。

Russian e-commerce giant Wildberries expands to France, Italy, and Spain, now operating in 13 countries. The platform offers 4 million products with localized logistics partnerships.

05. Wish更新"确认妥投政策"

05. Wish Updates "Confirmed Delivery Policy"

自3月2日起，Wish将按订单总价值（单价+运费）×数量判定政策适用性，10美元以上订单需遵守新规，涉及美英德等31个国家/地区。

From March 2nd, Wish will apply the policy based on (price + shipping) × quantity, affecting orders over $10 in 31 countries including US, UK, and Germany.

行业观察：

Industry Insights:

• 美国家具/五金品类增长显著（Mastercard数据）
• Shopee泰国站推出100%广告金返现活动
• 英国家居电商Made.com计划IPO

• US furniture/hardware sales surge (Mastercard data)
• Shopee Thailand offers 100% ad credit rebate
• UK's Made.com plans IPO