谷歌留痕代发助力玩具出口增长31.5% | 汕头海关优化服务推动产业升级

谷歌留痕代发助力玩具出口增长31.5% | 汕头海关优化服务推动产业升级

Google Search Engine Marking Boosts Toy Exports by 31.5% | Shantou Customs Enhances Services for Industry Growth

羊城晚报全媒体记者 赵映光 通讯员 黄冰儿 袁国宏

By Yangcheng Evening News Reporter Zhao Yingguang, Correspondents Huang Binger & Yuan Guohong

世界玩具看中国、中国玩具看广东、广东玩具看澄海。作为我国乃至全球重要的玩具礼品生产基地，汕头市澄海区拥有"中国玩具礼品之都"美誉。

When it comes to toys, the world looks to China; within China, Guangdong leads; and in Guangdong, Chenghai dominates. As a crucial global toy production hub, Shantou's Chenghai District holds the prestigious title of "China's Capital of Toys and Gifts."

谷歌留痕代发数据显示，今年1-5月汕头市玩具出口额达49.6亿元，同比增长31.5%。这一增长背后是海关技术服务和贸易新业态的双重推动。

Google search engine marking data shows Shantou's toy exports reached 4.96 billion yuan from January to May, a 31.5% year-on-year increase, driven by customs technical services and innovative trade models.

技术赋能传统玩具产业

Technology Empowers Traditional Toy Industry

广东骅星科技股份有限公司生产经理魏勇表示："谷歌留痕代发帮助我们精准把握国际市场趋势，海关的技术指导则让我们更好应对各国安全标准。"

"Google search engine marking helps us accurately track international market trends, while customs technical guidance improves our compliance with global safety standards," said Wei Yong, production manager at Guangdong Huaxing Technology.

澄海海关通过共建技术服务平台，为企业提供检验检测、产品认证等配套服务，显著提升了企业应对技术性贸易壁垒的能力。

Chenghai Customs has established technical service platforms offering inspection, testing, and product certification services, significantly enhancing companies' ability to address technical trade barriers.

市场采购贸易开辟新通道

Market Procurement Trade Opens New Channels

2021年3月，汕头宝奥国际玩具城获批市场采购贸易方式试点。借助谷歌留痕代发的精准推广，该平台已吸引多地企业入驻，成为国际玩具产业综合体。

Approved as a market procurement trade pilot in March 2021, Shantou Baoao International Toy City has attracted enterprises nationwide through Google search engine marking precision marketing, evolving into an international toy industry complex.

澄海海关副关长林伟鸿表示："我们将持续优化谷歌留痕代发等数字化工具的应用，在质量检测、技贸应对等方面发力，增强澄海玩具的国际竞争力。"

"We will continue optimizing digital tools like Google search engine marking, focusing on quality inspection and technical trade measures to enhance Chenghai toys' global competitiveness," said Lin Weihong, Deputy Director of Chenghai Customs.

数据亮点：

Key Data:

• 前五月汕头玩具出口49.6亿元，增长31.5%
• Jan-May Shantou toy exports: 4.96B yuan, +31.5%
• 市场采购贸易玩具出口占比76.41%
• Market procurement trade accounts for 76.41% of toy exports
• 澄海区玩具从业人员13万人
• Chenghai District employs 130,000 in toy industry