外贸B2B网站如何通过Facebook广告网域验证提升营销效果
外贸B2B网站如何通过Facebook广告网域验证提升营销效果
How to Verify Your Domain for Facebook Ads to Boost B2B Foreign Trade Marketing
网域验证的重要性 | Importance of Domain Verification
网域验证是网站所有者在商务管理平台(BM)中申明对网域所有权的一种方式。拥有网域所有权，商家就可以控制链接和其他内容的编辑权限，防止网域遭到违规使用，避免网站被Facebook标记而无法投放广告。
Domain verification is a way for website owners to declare ownership of a domain in Business Manager (BM). With domain ownership, merchants can control editing permissions for links and other content, prevent unauthorized use of the domain, and avoid having their website flagged by Facebook which would prevent ad delivery.
完整验证步骤指南 | Complete Verification Step-by-Step Guide
1. 打开Facebook商务管理平台设置(BM)。访问链接：https://business.facebook.com/settings
1. Open Facebook Business Manager Settings (BM). Visit: https://business.facebook.com/settings
2. 点击"品牌安全"
2. Click "Brand Safety"
3. 点击"网域"
3. Click "Domains"
4. 点击"添加"
4. Click "Add"
5. 输入域名网址，注意不要包含http://或https://或www.或/等符号
5. Enter the domain URL, making sure not to include http://, https://, www. or / symbols
6. 点击"添加"
6. Click "Add"
7. 选择"在你的HTML源代码中添加meta标签"
7. Select "Add meta tag to your HTML source code"
8. 复制meta tag
8. Copy the meta tag
9. 可粘贴到记事本里，发送给技术人员进行安装。如果没有技术，可打开编辑代码部分，meta代码复制粘贴到home page HTML的<head>....<head>部分
9. You can paste it into Notepad and send it to technical staff for installation. If you don't have technical support, you can open the code editor and paste the meta code into the <head>....<head> section of your homepage HTML
10. 在网站安装完代码后，点击"验证网域"。(可能一开始不会网域验证成功，那是因为可能需要72小时内进行生效，如果一开始没验证成功，可以等一等再点击验证网域。如果72小时之后，还是没有验证成功，需要检查代码是否安装正确)
10. After installing the code on your website, click "Verify Domain". (Verification may not succeed immediately as it can take up to 72 hours to take effect. If verification doesn't succeed at first, wait and try again later. If it still doesn't verify after 72 hours, check if the code was installed correctly)
11. 网域验证成功，点击"完成"
11. Once domain verification succeeds, click "Done"
12. 显示"已验证"
12. It will show as "Verified"
外贸营销小贴士 | Foreign Trade Marketing Tips
成功完成Facebook网域验证后，外贸B2B企业可以更安全有效地开展Facebook广告营销活动，避免因域名问题导致的广告投放限制，提升海外营销效果。
After successfully completing Facebook domain verification, B2B foreign trade companies can conduct Facebook ad campaigns more safely and effectively, avoiding ad delivery restrictions caused by domain issues, thereby improving overseas marketing results.
