靠谱的SEM推广策略的基本内容
靠谱的SEM推广策略的基本内容
Essential Elements of Reliable SEM Promotion Strategies
谷歌竞价推广网址企业网站SEO的重要性及推广策略
The Importance of Google Ads and Website SEO for Business Promotion Strategies
为什么企业网站需要SEO？
Why Do Business Websites Need SEO?
在ChatGPT横空出世的时代，人们开始质疑传统搜索引擎的未来。微软已将ChatGPT能力整合到Bing及其所有产品中，这表明ChatGPT可能会颠覆Google和百度等传统搜索引擎模式，赋能Bing成为更强大的搜索引擎。SEO则是优化搜索引擎应用、打造共赢生态的关键。
In the era of ChatGPT's emergence, people are questioning the future of traditional search engines. Microsoft has integrated ChatGPT capabilities into Bing and all its products, indicating that ChatGPT may disrupt traditional search engine models like Google and Baidu, empowering Bing to become a more powerful search engine. SEO remains the key to optimizing search engine applications and creating a win-win ecosystem.
企业网站是企业最重要的线上资产。在Web2.0环境下，微信公众号、视频号等平台账号并不真正属于企业，随时可能被平台封禁，粉丝也属于平台资产。因此，特别是对B2B和企业服务类公司，拥有自主网站是长期战略的必要组成部分，更是营销自动化的核心场景。
Business websites are the most important online assets for companies. In the Web 2.0 environment, platform accounts like WeChat Official Accounts and Video Channels don't truly belong to enterprises - they can be banned at any time, and followers remain platform assets. Therefore, especially for B2B and enterprise service companies, owning an independent website is an essential component of long-term strategy and the core scenario for marketing automation.
基础SEO指导网站内容建设：
Basic SEO Guides Website Content Development:
SEO的核心是关键词研究，通过分析目标受众(TA)的搜索需求，优化网站结构和内容设计。同时SEO从用户体验角度出发，通过优化网站速度、代码结构、图片压缩等技术指标提升访问体验。
The core of SEO is keyword research, which analyzes target audience (TA) search needs to optimize website structure and content design. Meanwhile, from a user experience perspective, SEO improves access experience by optimizing technical indicators like website speed, code structure, and image compression.
初级SEO稳固品牌资产：
Basic SEO Secures Brand Assets:
品牌成长遵循"曝光→了解→喜好→推荐"的路径。SEO确保用户在了解阶段通过搜索引擎准确进入官网，使广告曝光产生可追踪效果。优质内容和案例展示能提升用户对品牌的认知和喜好度。
Brand growth follows the path of "exposure → understanding → preference → recommendation". SEO ensures users accurately enter the official website through search engines during the understanding phase, making advertising exposure produce trackable effects. Quality content and case studies enhance users' brand awareness and preference.
高级SEO提升品牌价值：
Advanced SEO Enhances Brand Value:
优质内容的多平台传播能吸引更多目标客户；关键词排名技术则以高性价比提升品牌曝光。根据罗兰贝格《B2B销售的数字化未来》报告：消费者在首次接触销售前会独立完成57%的购买流程，90%的买家会在线搜索关键词。
Multi-platform distribution of quality content attracts more target customers; keyword ranking technology enhances brand exposure with high cost-effectiveness. According to Roland Berger's "Digital Future of B2B Sales" report: consumers independently complete 57% of the purchase process before first sales contact, and 90% of buyers search for keywords online.
因此，重视网站SEO工作、丰富内容建设、优化用户体验，才能持续提升企业线上资产价值，在激烈竞争中保持稳定成长。
Therefore, only by prioritizing website SEO, enriching content development, and optimizing user experience can companies continuously enhance their online asset value and maintain stable growth in fierce competition.
