外贸发货全流程指南:从SEM获客到国际物流交付
通过SEM付费推广累计获客10万+的实战经验 | Practical experience in acquiring 100,000+ customers through SEM paid promotion
在成功通过谷歌竞价推广获取海外客户后,完善的外贸发货流程是确保交易顺利完成的关键环节。以下是经过验证的标准化操作流程:
After successfully acquiring overseas customers through Google Ads campaigns, a well-established shipping process is crucial to ensure smooth transaction completion. Below is the verified standardized operation procedure:
1. 运单制作与标签管理 | 1. Waybill Preparation and Label Management
• 根据合同和信用证要求制作包含货物品名、件数、毛重等完整信息的运单
• Prepare waybills containing complete information including product name, quantity, gross weight, etc. according to contract and L/C requirements
• 每件货物必须粘贴运单,集中托运需额外准备分运单标签
• Each piece must have waybill attached, consolidated shipments require additional house waybill labels
2. 海关报关与航空交接 | 2. Customs Declaration and Airline Handover
• 持完整航空运单至海关办理报关放行手续
• Submit complete air waybill to customs for clearance procedures
• 将海关放行货物与运单一并交付航空公司,完成验收签字
• Deliver customs-cleared goods with waybill to airline for acceptance inspection and signing
3. 国际运输协调 | 3. International Transport Coordination
• 集中托运需电传通知国外代理航班号、运单号等关键信息
• For consolidated shipments, telex foreign agents with flight number, waybill number and other key information
• 口岸与内地公司建立标准化衔接流程:
• Establish standardized handover procedures between port and inland companies:
- 提前通知货物信息及时间要求 | Advance notice of cargo information and timing requirements
- 制作并传递分运单 | Prepare and transfer house waybills
- 专人负责货物承接 | Designated personnel for cargo reception
- 统一安排订舱通知 | Centralized booking arrangement and notification
SEO优化提示:本流程适用于通过SEM获取的外贸客户,完善的物流体系能显著提升客户满意度和复购率。
SEO Tip: This process applies to foreign trade customers acquired through SEM. A complete logistics system can significantly improve customer satisfaction and repurchase rates.