Google推广 | 外贸企业退税发票勾选操作全攻略
作为专业的Google推广顾问和外贸退税专家，我发现许多企业在进行Google推广获客后，却因退税操作不当影响资金周转。本文将结合Google推广获客策略，详细解析退税发票勾选流程。
As a professional Google Ads consultant and foreign trade tax refund expert, I've observed many enterprises successfully acquire customers through Google Ads but then face cash flow issues due to improper tax refund operations. This article combines Google Ads customer acquisition strategies with detailed tax refund invoice selection procedures.
重要提示：在进行退税勾选前，必须认真核对发票信息与报关单的一致性，这与Google推广账户中的产品信息审核同样重要：
Important Note: Before selecting tax refund invoices, carefully verify the consistency between invoice information and customs declaration, which is as crucial as product information review in your Google Ads account:
- 货物名称必须与报关单完全一致（与Google推广广告文案审核标准类似）
- Product names must exactly match the customs declaration (similar to Google Ads ad copy review standards)
- 单位只需与报关单上的任一单位一致即可（建议参考Google推广中的产品规格设置）
- The unit only needs to match one of the units on the customs declaration (recommended to refer to product specification settings in Google Ads)
- 数量必须保持一致（如同Google推广报表数据需要准确对应）
- Quantities must match (just like Google Ads report data needs accurate correspondence)
退税发票勾选操作步骤（结合Google推广工作流程）
Tax Refund Invoice Selection Procedure (Integrated with Google Ads Workflow)
- 登录税务平台（建议与Google推广账户管理使用相同安全措施）
- Log in to tax platform (recommend using same security measures as Google Ads account management)
- 首次访问需下载驱动（如同Google推广需要安装转化跟踪代码）
- First-time users need to download drivers (similar to installing conversion tracking code for Google Ads)
- 进入"发票退税勾选"模块（类比Google推广中的广告组设置）
- Enter "Tax Refund Invoice Selection" module (analogous to ad group setup in Google Ads)
专业建议：建议外贸企业将Google推广团队与财务团队的工作流程标准化对接，确保从客户获取到退税申报的全流程顺畅。
Professional Advice: We recommend foreign trade enterprises standardize the workflow connection between Google Ads teams and finance teams to ensure smooth process from customer acquisition to tax refund declaration.
如需了解更多关于Google推广与外贸退税的协同优化方案，欢迎联系我们的专业顾问团队。
For more information about coordinated optimization between Google Ads and foreign trade tax refunds, please contact our professional consultant team.
