运营最久的宠物用品品牌：莱诺科技15年外贸经验与全球化布局
2020年长城宠物展首次专访了深圳市莱诺科技有限公司董事长，这家以"给宠物安全的爱"为核心理念的企业，拥有15年外贸经验、16项专利技术，产品远销26个国家。
Founded in 2004, Shenzhen Lenor Technology Co., Ltd. is a professional manufacturer of original lifestyle products for dogs, cats and horses. With 16 patented technologies and CE/FCC/Rohs/REACH certifications, its five major product series are sold in over 30 countries and regions.
宠物行业格局分析 | Pet Industry Landscape
康总表示："2019年宠物行业持续蓬勃发展，新品牌、创意产品不断涌现。目前市场呈现群雄逐鹿、百花齐放的态势，宠物食品和医疗领跑，资本、展会、协会等多方力量共同推动行业发展。"
"The pet industry maintained vigorous growth in 2019 with emerging brands and innovative products," said Mr. Kang. "The current market shows a pattern of competing for leadership and diversified development, with pet food and healthcare leading the way, supported by capital, exhibitions and associations."
品牌核心竞争力 | Brand Core Competitiveness
莱诺科技凭借15年外贸经验，深度研究欧美日韩养宠需求，创新研发安全发光产品、智能控制及GPS产品，在Amazon、天猫、京东等平台获得优秀销售反馈。
Leveraging 15 years of foreign trade experience, Lenor Tech deeply studies pet-raising demands in Europe, America, Japan and Korea, innovatively developing safety lighting products, intelligent control and GPS products, achieving excellent sales performance on Amazon, Tmall, JD.com and other platforms.
线上线下融合战略 | Online-Offline Integration Strategy
康总认为："线上渠道推广快、互动性强，能及时了解消费者需求；线下实体店提供更好体验。两者互补才能实现品牌全面发展。"
"Online channels feature fast promotion and strong interaction, enabling timely understanding of consumer needs," said Mr. Kang. "Physical stores provide better experiences. Only by complementing each other can brands achieve comprehensive development."
2020年市场展望 | 2020 Market Outlook
面对2020年不确定的市场环境，莱诺科技将继续坚持"给宠物最安全的爱"理念，把握全球化机遇，在宠物细分领域争取更多话语权。
Facing the uncertain market environment in 2020, Lenor Tech will adhere to the philosophy of "giving pets the safest love", seize global opportunities, and strive for more say in pet subsectors.
采访最后，康总向行业同仁送上祝福："愿与长城共建'中国宠物长城'，祝大家新年快乐，生意兴隆！"
At the end of the interview, Mr. Kang sent blessings to industry peers: "Looking forward to building 'China Pet Great Wall' with CIPS. Wish everyone a happy new year and prosperous business!"