经验丰富的排名公司:如何通过谷歌搜索打开海外市场?外贸出口市场调研全攻略
经验丰富的排名公司:如何通过谷歌搜索打开海外市场?外贸出口市场调研全攻略
Professional SEO Agency: How to Expand Overseas Markets Through Google Search? Complete Guide to Foreign Trade Market Research
市场调研是外贸出口成功的关键
Market research is the key to successful foreign trade exports
对国际市场的调研是我们成功实施出口计划的关键步骤。对潜在的出口目的地进行严格的审查和评估至关重要,以确保其适合您的产品或服务。
International market research is a crucial step in successfully implementing export plans. Strict review and evaluation of potential export destinations is essential to ensure they are suitable for your products or services.
在确定着陆成本后,我们需要确定市场需求、产品竞争力以及最具成本效益和时间效率的出口策略。
After determining landing costs, we need to identify market demand, product competitiveness, and the most cost-effective and time-efficient export strategies.
外贸出口市场调研方法
Foreign Trade Market Research Methods
1. 收集贸易数据:衡量市场规模,寻找潜在机会,了解需求变化和竞争状况
1. Collect trade data: Measure market size, identify potential opportunities, understand demand changes and competitive landscape
2. 分析潜力市场:对于中小企业,建议确定3-5个相似潜力市场,关注最大市场和增长最快的市场
2. Analyze potential markets: For SMEs, it's recommended to identify 3-5 similar potential markets, focusing on the largest and fastest-growing markets
3. 查阅行业报告:评估市场状况、机遇和挑战,确定最佳进入时机
3. Review industry reports: Evaluate market conditions, opportunities and challenges to determine the best entry timing
出口前必须考虑的8个关键问题
8 Critical Questions to Consider Before Exporting
- 您的潜在市场规模有多大?
What is the size of your potential market? - 目前在您的行业购买产品的国家/市场有哪些?
Which countries/markets currently purchase products in your industry? - 您的竞争对手是谁?他们来自哪个国家?规模如何?
Who are your competitors? Which countries are they from? What are their sizes? - 需要满足哪些标准、测试和认证?
What standards, tests and certifications need to be met? - 您的产品(或标签、包装)是否需要在一个或多个市场进行修改?
Does your product (or labeling, packaging) need modifications for one or more markets? - 需要支付哪些税费和其他费用?运输成本和合作伙伴的利润是多少?
What taxes, fees and other costs are involved? What are the shipping costs and partner profits? - 您的产品价格在市场上是否具有吸引力?如果没有,您将采取什么措施?
Is your product price attractive in the market? If not, what measures will you take? - 可用的分销渠道有哪些?
What distribution channels are available?
现有出口商的5大市场评估要点
5 Key Market Evaluation Points for Existing Exporters
① 产品市场规模最大且增长最快
① Largest and fastest growing product market size
② 所在国的工业市场趋势和前景
② Industrial market trends and prospects in the target country
③ 国家或地区的行业/产品竞争格局
③ Industry/product competitive landscape in the country or region
④ 将产品从工厂运输到客户的成本(到岸成本)
④ Cost of shipping products from factory to customers (landed cost)
⑤ 产品是否符合目标国家/地区法规和标准要求
⑤ Whether products comply with target country/region regulations and standards
通过专业的市场调研和SEO优化策略,您的产品将更容易在谷歌等搜索引擎上获得曝光,从而有效打开海外市场。
Through professional market research and SEO optimization strategies, your products will gain better visibility on search engines like Google, effectively opening up overseas markets.
