后疫情时代：SOHO和小商家的外贸获客渠道布局指南
后疫情时代：SOHO和小商家的外贸获客渠道布局指南
Post-Pandemic Era: A Guide to Foreign Trade Customer Acquisition Channels for SOHOs and Small Businesses
疫情改变了外贸模式 | Pandemic Changed Foreign Trade Models
2019年12月突如其来的新冠疫情迅速将外贸模式转变为线上获客和线上交易。这种模式很可能成为未来主流，您是否也这样认为？
The sudden COVID-19 pandemic in December 2019 quickly transformed foreign trade models into online customer acquisition and online transactions. This model is likely to become mainstream in the future - do you agree?
1. 选品策略 | Product Selection Strategy
不建议做C端 | Not Recommended for C-end
• 客户零散，退货率高
• 发货频率高，内卷严重
• Scattered customers, high return rate
• High shipping frequency, severe internal competition
建议选择B端产品 | Recommended B-end Products
• 选择当地供应链
• 选择客单价高的刚需产品(如汽车配件)
• 避开生命周期短的热销品
• Choose local supply chains
• Select high-unit-price essential products (e.g. auto parts)
• Avoid short-lifecycle hot-selling products
2. 渠道布局 | Channel Strategy
独立站建设要点 | Key Points for Building Independent Sites
• 避免模板站，从零开始建设
• 提前学习SEO/SEM知识
• 多平台引流(Youtube, Facebook等)
• Avoid template sites, build from scratch
• Learn SEO/SEM knowledge in advance
• Multi-platform traffic diversion (Youtube, Facebook, etc.)
3. 社交媒体策略 | Social Media Strategy
平台选择建议 | Platform Selection Suggestions
• Facebook: 内容营销+私域流量建设
• LinkedIn: 精准添加行业好友
• Youtube: 坚持更新优质视频
• Tiktok: 适合生活类产品
• Facebook: Content marketing + private traffic building
• LinkedIn: Precisely add industry friends
• Youtube: Consistently update quality videos
• Tiktok: Suitable for lifestyle products
4. 展会策略 | Exhibition Strategy
疫情后展会仍是重要渠道，但客户会更谨慎，会通过独立站和社媒进行背景调查。
Post-pandemic exhibitions remain important, but customers will be more cautious and conduct background checks through independent sites and social media.
关键建议 | Key Recommendations
• 不要过度投入
• 先测试再推广
• 建立数据驱动的运营模式
• Don't over-invest
• Test before promoting
• Establish data-driven operation model
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Want to learn more details? Join our exchange group (ketullabrakes) to learn and grow together!
