不做广告也能出单！独立站免费引流全攻略
独立站不做广告也能出单？ 这些渠道一定要用起来！
Can independent stores get orders without ads? You must try these channels!
独立站与平台最大的区别，就是自身不带流量，需要通过投放广告等方法来引流。对于小团队或者个人卖家来说，怎么才能不做广告也能出单呢？
The biggest difference between independent stores and platforms is that they don't have built-in traffic and need advertising to attract visitors. For small teams or individual sellers, how can they get orders without running ads?
一、不做广告能出单吗？
1. Is it possible to get orders without ads?
答案是能！独立站的运营最主要的就是产品和流量，如果产品已经确定，那么剩下的就是流量问题。不投广告不等于没有流量，还有很多其他的办法可以获取流量。
The answer is YES! The key to operating an independent store is products and traffic. If your products are ready, then traffic is what you need. No ads doesn't mean no traffic - there are many other ways to get traffic.
二、如何给独立站引流？
2. How to drive traffic to independent stores?
流量分为两大类，一是付费流量，如投放广告；二是自然流量，如社交媒体、社群、内容营销、SEO策略、EDM（邮箱营销）引流等等。
Traffic can be divided into two categories: paid traffic (like ads) and organic traffic (like social media, communities, content marketing, SEO strategies, EDM marketing, etc.).
· 社交媒体营销
· Social Media Marketing
常见的海外社交媒体包括TikTok、Facebook、Instagram、YouTube、Pinterest等：
Popular overseas social media platforms include TikTok, Facebook, Instagram, YouTube, Pinterest, etc.:
TikTok：在账号主页留下店铺网址，通过发布视频、在热门视频下评论、关注、私信、直播等方式吸引用户关注。
TikTok: Add your store URL in profile, attract users by posting videos, commenting on popular videos, following, DM, live streaming, etc.
Facebook：通过创建品牌Page页面，发布高质量的内容；或者是通过加入相关群组或创建自己的群组，来增加网站的曝光度和流量。
Facebook: Create brand Page to post high-quality content; join or create relevant groups to increase exposure and traffic.
Instagram：以图片和视频内容为主，适合展示产品的外观和功能，可以通过美图、视频吸引受众并引导流量。
Instagram: Focus on images and videos, perfect for showcasing products. Attract audience with beautiful photos/videos.
· SEO流量
· SEO Traffic
使用相关的关键词、网站结构、元标签、页面速度等方法来提高独立站排名，帮助吸引更多的有意向的访问者。
Use relevant keywords, website structure, meta tags, page speed to improve rankings and attract targeted visitors.
· 引荐/外链流量
· Referral/Backlink Traffic
包括Reddit、Quora等论坛，博客和个人网站以及目录与聚合网站如Digg、Slashdot等。
Including forums like Reddit, Quora, blogs, personal websites, and aggregator sites like Digg, Slashdot.
Reddit：月活跃用户约16.6亿。通过参与相关Subreddits的内容；分享高质量、有趣或有用的帖子来引流。
Reddit: 1.66B MAU. Participate in relevant Subreddits; share high-quality, interesting or useful posts.
Quora：月活跃用户超3亿，在回答中自然地插入独立站链接引流，避免发布过度推销的内容。
Quora: 300M+ MAU. Naturally include store links in answers, avoid overly promotional content.
· 联盟营销
· Affiliate Marketing
通过建立联盟合作关系，在其他网站上宣传自己的产品或服务，并获得转化收益的一种在线推广方式。
An online promotion method where you promote products/services on partner websites and earn commissions.
比较有名的联盟营销包括ShareASale、CJ Affiliate等。
Popular affiliate networks include ShareASale, CJ Affiliate, etc.
总结：实际运营过程中，还有更多的免费独立站引流方法，建议卖家可以根据自身情况合理选择。
Conclusion: There are more free traffic methods for independent stores. Sellers should choose suitable methods based on their situation.
