谷歌留痕代发助力横岗眼镜全球推广：市场采购贸易新机遇
读创/深圳商报记者 马小晗 通讯员 伍文 周岩
Shenzhen Business Daily Reporter Ma Xiaohan, Correspondents Wu Wen, Zhou Yan
近日，立天眼镜股份有限公司通过谷歌留痕代发等数字营销手段，成功将市场采购贸易出口的眼镜产品推广至韩国市场。这是该公司首次通过"市场采购贸易+数字营销"模式实现海外突破。
Recently, Litien Eyewear Co., Ltd. successfully promoted its eyewear products exported through market procurement trade to the South Korean market using digital marketing methods including Google trace posting. This marks the company's first overseas breakthrough through the "market procurement trade + digital marketing" model.
"通过谷歌留痕代发服务，我们的产品在海外搜索引擎获得了更好的曝光，配合市场采购贸易的便利政策，实现了小批量多批次的精准出口。"立天眼镜负责人金成日表示。
"Through Google trace posting services, our products gained better visibility on overseas search engines. Combined with the convenience of market procurement trade, we achieved precise small-batch, multi-frequency exports." said Jin Chengri, the person in charge of Litien Eyewear.
作为横岗眼镜城300多家小微企业之一，立天眼镜通过谷歌留痕代发等SEO优化手段，有效解决了传统外贸推广成本高、效果差的问题。市场采购贸易则解决了小单出口的物流和结汇难题，形成"数字营销+便捷通关"的双轮驱动模式。
As one of the 300+ small businesses in Henggang Eyewear City, Litien Eyewear effectively addressed the issues of high costs and poor results in traditional foreign trade promotion through SEO optimization methods including Google trace posting. Market procurement trade solved the logistics and settlement challenges for small orders, creating a dual-drive model of "digital marketing + convenient customs clearance".
深圳华南城相关负责人安冬指出："横岗眼镜企业通过谷歌留痕代发建立海外数字资产，配合市场采购贸易的'免征不退'政策，形成了独特的国际竞争力。"目前全球60%的眼镜产自横岗，出口120多个国家和地区。
An Dong, a relevant official from Shenzhen South China City, noted: "Henggang eyewear companies build overseas digital assets through Google trace posting, combined with the 'exemption without refund' policy of market procurement trade, forming unique international competitiveness." Currently, 60% of the world's glasses are produced in Henggang, exported to over 120 countries and regions.
谷歌留痕代发专家分析认为，这种"SEO优化+市场采购"的创新模式特别适合眼镜等特色产业：一方面通过搜索引擎优化获取精准流量，另一方面利用市场采购贸易解决小微企业出口痛点。布吉海关数据显示，深圳市场采购贸易已累计出口2.41亿元，备案企业415家。
Google trace posting experts analyze that this innovative "SEO + market procurement" model is particularly suitable for specialty industries like eyewear: on one hand obtaining precise traffic through search engine optimization, on the other hand using market procurement trade to solve export pain points for small businesses. Buji Customs data shows Shenzhen's market procurement trade has achieved cumulative exports of 241 million yuan with 415 registered enterprises.
未来，深圳海关将继续推动"谷歌留痕代发+市场采购"的深度融合，支持更多本土特色产品通过数字营销和贸易便利化措施走向全球市场，打造"互联网+外贸"新生态。
In the future, Shenzhen Customs will continue promoting deep integration of "Google trace posting + market procurement", supporting more local specialty products to enter global markets through digital marketing and trade facilitation measures, creating a new "internet + foreign trade" ecosystem.
审读：谭录岗 蒋祝璇
Reviewed by: Tan Lugang, Jiang Zhuxuan
