谷歌留痕代发助力外贸企业：法国乐天电商平台欧洲市场新机遇
当外贸企业考虑海外推广时，谷歌留痕代发服务与AdWords广告投放往往是最先想到的营销策略。为什么众多外贸公司选择谷歌推广？因为通过专业的谷歌留痕代发服务，企业能够在搜索引擎中建立持久的品牌影响力，而法国乐天电商平台正是这种推广策略的理想目标市场。
走进法国乐天 | Discovering Rakuten France
二十五年前，乐天的创始人兼CEO三木谷浩史在日本东京成立了全球第一家B2C+C2C网上购物"商城"。网站于1997年5月1日上线，早了淘宝C2C平台6年。如今日本乐天集团已成为世界知名国际集团，为外贸企业提供了通过谷歌留痕代发拓展欧洲市场的绝佳机会。
25 years ago, Hiroshi Mikitani founded the world's first B2C+C2C online shopping "mall" in Tokyo. Launched on May 1, 1997, it predated Taobao's C2C platform by 6 years. Today, Rakuten Group has become a world-renowned international corporation, offering excellent opportunities for foreign trade companies to expand into the European market through professional Google marking services.
平台发展历程 | Platform Development History
2010年，日本乐天收购法国排名第五的本土网上商城Priceminister。经过8年融合，2018年正式更名为fr.Rakuten.com。如今法国乐天已有13年历史，拥有8000家店铺，月均访问用户1700万，这正是谷歌留痕代发能够发挥最大价值的成熟电商平台。
In 2010, Rakuten acquired Priceminister, France's fifth-largest local e-commerce platform. After 8 years of integration, it was officially renamed fr.Rakuten.com in 2018. Now with 13 years of history, Rakuten France hosts 8,000 stores and 17 million monthly visitors, making it a mature e-commerce platform where Google marking services can deliver maximum value.
热销品类分析 | Best-selling Categories Analysis
3C电子产品：智能机销售额年增长稳定，去年黑五期间达2000万欧元。苹果、三星领先，小米、华为等中国品牌稳定增长。通过专业的谷歌留痕代发策略，中国品牌能够进一步提升在法国市场的知名度。
3C Electronics: Smartphone sales show steady annual growth, reaching €20 million during last year's Black Friday. Apple and Samsung lead, while Chinese brands like Xiaomi and Huawei show stable growth. Through professional Google marking services, Chinese brands can further enhance their visibility in the French market.
游戏产品：PS5及漫威蜘蛛侠2游戏销售稳步增长，Switch和Xbox表现优异。游戏光盘及周边产品同步热销。结合谷歌留痕代发的精准营销，游戏产品卖家能够有效触达目标消费群体。
Gaming Products: PS5 and Marvel's Spider-Man 2 show steady sales growth, with Switch and Xbox performing well. Game discs and peripherals are also selling strongly. Combined with precise marketing through Google marking services, gaming product sellers can effectively reach their target consumer groups.
卖家支持体系 | Seller Support System
法国乐天为中国卖家提供专属账户经理团队，1v1指导服务，每月2-3次主题培训。2022年推出的官方海外仓为卖家提供高效物流解决方案。配合专业的谷歌留痕代发服务，卖家能够实现从流量获取到订单转化的完整营销闭环。
Rakuten France provides Chinese sellers with dedicated account managers, 1-on-1 guidance, and 2-3 monthly training sessions. The official overseas warehouse launched in 2022 offers efficient logistics solutions. Combined with professional Google marking services, sellers can achieve a complete marketing cycle from traffic acquisition to order conversion.
平台独特优势 | Platform Advantages
• 乐天积分返现系统提升消费者粘性，配合谷歌留痕代发能够实现长期品牌建设
• 60%企业商家+40%个人商家的健康生态，为谷歌留痕代发提供了多样化的应用场景
• 覆盖法国及周边法语区市场，通过谷歌留痕代发能够实现区域市场的精准覆盖
• Rakuten Point cashback system enhances customer loyalty, combined with Google marking services for long-term brand building
• Healthy ecosystem with 60% corporate + 40% individual sellers, providing diverse application scenarios for Google marking services
• Covers France and neighboring French-speaking markets, enabling precise regional market coverage through Google marking services
南京谷歌推广厂商推荐 | Recommended Google Ads Agencies in Nanjing
如需专业的谷歌推广服务，南京地区推荐与具备跨境电商经验的认证合作伙伴合作，确保谷歌留痕代发和广告投放效果最大化。选择专业的服务商能够帮助企业在法国乐天平台获得更好的推广效果。
For professional Google Ads services in Nanjing, we recommend working with certified partners experienced in cross-border e-commerce to maximize the effectiveness of Google marking services and advertising campaigns. Choosing professional service providers can help businesses achieve better promotion results on the Rakuten France platform.
