TikTok印尼电商新布局：开设新平台还是投资本地企业？
最新消息：据外媒10月24日报道，TikTok首席执行官周受资已正式请求与印尼总统佐科会面，讨论平台在印尼的电商业务发展计划。
Breaking News: On October 24, foreign media reported that TikTok CEO Shou Zi Chew has formally requested a meeting with Indonesian President Joko Widodo to discuss the platform's e-commerce development plans in Indonesia.
印尼合作社和中小企业部长Teten Masduki确认，TikTok必须遵守印尼的电商新规：
- 在印尼设立办事处
- 获得相关许可证
- 将社交媒体与电商业务分离
Indonesian Minister of Cooperatives and SMEs Teten Masduki confirmed that TikTok must comply with new e-commerce regulations:
- Establish an office in Indonesia
- Obtain relevant licenses
- Separate social media from e-commerce business
英国TikTok Shop销售数据惊人
Stunning Sales Data from UK TikTok Shop
根据NIQ消费者洞察公司数据：
| 品类 | 销售额占比 |
|---|---|
| 彩妆 | 42% |
| 护肤品 | 25% |
| 护发品 | 11% |
According to NIQ consumer insights data:
| Category | Sales Share |
|---|---|
| Cosmetics | 42% |
| Skincare | 25% |
| Haircare | 11% |
专家分析：美容产品因其视觉吸引力特别适合社交媒体营销，Z世代是主要消费群体。
Expert Analysis: Beauty products are particularly suitable for social media marketing due to their visual appeal, with Gen Z being the main consumer group.
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