TikTok美国小店入驻指南：从注册到运营的完整攻略
自2022年2月以来，TikTok Shop已陆续开通印尼、英国、马来西亚、泰国、菲律宾、越南、新加坡和美国八个国家市场。其中，仅印尼和美国支持本土注册，其他国家均支持本土+跨境两种注册方式。
Since February 2022, TikTok Shop has successively opened in Indonesia, UK, Malaysia, Thailand, Philippines, Vietnam, Singapore and the US. Among them, only Indonesia and the US support local registration, while other countries support both local and cross-border registration methods.
注册材料 Requirements
- 美区手机号+邮箱/已有TikTok账号 US phone number + email/existing TikTok account
- 邀请码（目前仅限受邀入驻）Invitation code (currently invite-only)
- 企业：美国公司注册文件 Business: US company registration documents
- 个人：美国护照/驾照 Individual: US passport/driver's license
注册流程 Registration Process
- 使用美国信息注册，填写邀请码 Register with US info and invitation code
- 提交公司或个人证件 Submit company or personal documents
- 等待审核结果 Wait for approval
- 绑定TikTok账号开始销售 Link TikTok account to start selling
核心优势 Key Benefits:
- 0粉丝开播 Live streaming with 0 followers
- 前90天佣金仅1.8% 1.8% commission for first 90 days
- 无需店铺保证金 No store deposit required
美国市场潜力 US Market Potential
截至2022年7月，美国TikTok用户超1.4亿，是全球最大市场。Statista数据显示，2021年美国电商规模达7677亿美元，预计2023年突破万亿美元。
As of July 2022, US TikTok users exceeded 140 million, making it the largest market. Statista shows US e-commerce reached $767.7 billion in 2021, projected to surpass $1 trillion by 2023.
业务模式对比 Business Models
| 模式 Model | 特点 Features |
|---|---|
| TikTok Storefront | 跳转独立站完成购买 Redirect to independent site |
| 英美融合车 UK-US Cart | 美用户进英国直播间 US users enter UK live rooms |
| TikTok Shop (TTS) | 平台内完成交易 Complete transactions in-app |
全球扩张计划 Global Expansion: TikTok计划近期在西班牙、爱尔兰和巴西开设小店，已发布相关招聘信息。
TikTok plans to open shops in Spain, Ireland and Brazil soon, with relevant job postings already published.
建议商家尽早布局，把握先发优势！
We recommend early entry to seize first-mover advantages!
