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REPORT
Sports on the rise in 2025 (US)
New
YouGov’s US Sports on the rise in 2025 report highlights which leagues, teams, and major events have driven the largest increases in fan excitement in the past year. The report features team rankings for the NFL, NBA, NHL, and MLB, as well as global soccer teams. We also highlight rising engagement at a league level and look at the major sporting events on the calendar, all with breakdowns by generation.
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YouGov has over 15 years of consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
All(1375)
USA(478)
UK(486)
APAC(191)
India(76)
MENA(49)
Nordics(61)
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The revenue game-changer.
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Sports solutions
Champion-level international intelligence
SportsIndex
Every major sports property. Every major market. Every day.
Global Fan Profiles
Discover an instant view of the size and make-up of fan bases around the globe.
FootballIndex
The revenue game-changer.
TeamIndex
Tracking major sports teams in a live interactive platform.
Identify and understand target audiences
Accurately identify audiences to plan targeted outreach.
Track brands and campaigns
Analyze changes over time, in real time.
Surveys & research
Fast surveys and in-depth research to discover what your audience thinks.
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“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners..."
Tom Watson, Research & Insights Manager, Southhampton FC
