谷歌广告推广完全指南：从合作方解析到转化目标设置

谷歌广告推广完全指南：从合作方解析到转化目标设置

Complete Guide to Google Ads: From Partnership Analysis to Conversion Goal Setup

一、谷歌广告推广的核心参与方

1. Key Participants in Google Ads Promotion

• 广告主(Advertisers) - 创建和投放广告的企业或个人 | Businesses or individuals creating and placing ads

• 发布商(Publishers) - 展示广告的网站或应用所有者 | Website or app owners displaying ads

• 用户(Users) - 点击广告的终端消费者 | End consumers who click on ads

• Google Ads平台 - 提供广告投放技术 | Provides ad serving technology

二、谷歌广告转化目标设置12步专业指南

2. 12-Step Professional Guide to Setting Google Ads Conversion Goals

1. 登录Google Ads账户 | Log in to Google Ads account
2. 点击"工具与设置" | Click "Tools & Settings"
3. 选择"已关联的账号" | Select "Linked accounts"
4. 关联Google Analytics(需先安装GA) | Link Google Analytics (GA installation required)
5. 启用"全部网站数据"权限 | Enable "All website data" permissions
6. 返回选择"转化" | Return to select "Conversions"
7. 添加新转化 | Add new conversion
8. 导入UA版Google Analytics数据 | Import UA Google Analytics data
9. 勾选"交易"目标(电商必选) | Check "Transaction" goal (essential for e-commerce)
10. 设置归因模型(电商选"时间衰减") | Set attribution model ("Time decay" for e-commerce)
11. 确认Transactions为唯一转化目标 | Confirm Transactions as primary conversion goal
12. 完成设置并开始优化 | Complete setup and start optimization

三、电商网站特别优化建议

3. Special Optimization Tips for E-commerce Websites

• 必须纳入交易数据 | Must include transaction data

• 购物车步骤不建议设为主转化 | Cart steps not recommended as primary conversion

• "时间衰减"归因模型最准确 | "Time decay" attribution model is most accurate

• 保持跨平台数据一致性 | Maintain cross-platform data consistency

四、长期运营推广App的5大核心机制

4. 5 Core Mechanisms of Long-term App Promotion

1. 多渠道用户获取 | Multi-channel user acquisition

2. 精准用户画像 | Accurate user profiling

3. 自动投放优化 | Automated delivery optimization

4. 转化漏斗优化 | Conversion funnel optimization

5. 跨平台数据整合 | Cross-platform data integration

关于邯郸谷歌推广顾问：专业顾问会根据企业实际情况提供定制化推广方案，建议通过Google官方渠道联系认证合作伙伴。

Regarding Handan Google Promotion Consultants: Professional consultants provide customized solutions based on business实际情况, recommend contacting certified partners through official Google channels.