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在跨境电商领域,特别是童装品类,谷歌SEO排名优化和谷歌运营是两个经常被混淆的概念。 In the cross-border e-commerce sector, especially in the kids' clothing

跨境电商童装类新手必看:谷歌SEO与谷歌运营的核心区别

在跨境电商领域,特别是童装品类谷歌SEO排名优化谷歌运营是两个经常被混淆的概念。

In the cross-border e-commerce sector, especially in the kids' clothing category, Google SEO ranking optimization and Google operations are two frequently confused concepts.

许多新手卖家误以为谷歌SEO优化师谷歌运营是同一个岗位,但实际上它们有着本质区别:

Many novice sellers mistakenly believe that Google SEO specialists and Google operations are the same position, but in fact they have fundamental differences:

1. 工作范围不同
• 谷歌SEO优化师:专注于网站自然搜索排名
• 谷歌运营:包含SEO和Google Ads付费推广

1. Different scope of work
• Google SEO specialists: Focus on organic search rankings
• Google operations: Include both SEO and Google Ads paid promotion

2. 能力要求不同
• 谷歌SEO优化师:精通关键词研究、内容优化等技术
• 谷歌运营:需要同时掌握SEO和广告投放的综合能力

2. Different skill requirements
• Google SEO specialists: Proficient in keyword research, content optimization, etc.
• Google operations: Need comprehensive skills in both SEO and advertising

3. 市场现状
国内能做谷歌SEO的人不少,但真正能胜任谷歌运营的人才却非常稀缺。这是因为谷歌运营需要更全面的数字营销能力。

3. Market status
There are many people in China who can do Google SEO, but truly competent Google operations talents are very scarce. This is because Google operations require more comprehensive digital marketing capabilities.

对于跨境电商童装卖家来说,建议:
• 新手可以先从谷歌SEO入手
• 业务发展到一定规模后,再考虑组建专业的谷歌运营团队

For cross-border e-commerce kids' clothing sellers, we recommend:
• Beginners can start with Google SEO
• After the business reaches a certain scale, consider building a professional Google operations team

跨境电商童装类新手必看:谷歌SEO与谷歌运营的核心区别