外贸新手必看：谷歌竞价推广误区与原单正品核心区别解析

外贸新手必看：谷歌竞价推广误区与原单正品核心区别解析

Must-Know for Foreign Trade Beginners: Google Ads Pitfalls and Authentic vs. Original Batch Differences

想做外贸入手？ 很多新手在开展外贸业务时，都会优先考虑谷歌竞价推广(Google Ads)。 但要注意几个常见误区：

Starting in foreign trade? Many beginners prioritize Google Ads when starting foreign trade business. But beware of these common pitfalls:

1. 盲目投放高竞价关键词 → 应选择精准长尾词
1. Blindly bidding on high-competition keywords → Should choose precise long-tail keywords

2. 忽略落地页优化 → 转化率才是关键
2. Neglecting landing page optimization → Conversion rate is the key

3. 不分析数据 → 需要持续优化广告系列
3. Not analyzing data → Need continuous campaign optimization

外贸原单和正品的核心区别

Key Differences Between Original Batch and Authentic Products

区别一：制作方式不同
Difference 1: Different production methods

正品是品牌原创出产的正规产品，完全符合质量标准。
Authentic products are officially produced by the brand, fully compliant with quality standards.

而原单是由国外大品牌提供面料、版型，到国内寻找厂家生产出来的产品。
Original batch products are made by domestic manufacturers using fabrics and patterns provided by foreign brands.

区别二：数量不同
Difference 2: Different quantities

因为原单是厂家从计划废弃的物料中偷偷拿一部分生产出的衣服，因此数量比较少。
Original batch products are made from materials meant to be discarded, so quantities are limited.

而正品是大批量生产出来的，因此生产出来的数量比较多。
Authentic products are mass-produced, resulting in larger quantities.

SEO提示： 外贸产品描述中应明确标注"正品"或"原单"，避免法律风险。
SEO Tip: Clearly label products as "authentic" or "original batch" to avoid legal issues.