福州外贸网站Google优化与谷歌竞价推广技巧大全
外贸企业如何高效开发大客户？
How Can Foreign Trade Companies Effectively Develop Major Clients?
寻找客户公司关键决策人的核心方法论
Core Methodology for Identifying Key Decision Makers in Client Companies
不同的公司有不同的企业文化，决策机制也各不相同。有些决策者喜欢事无巨细地管控，有些则倾向于授权下属决策。外贸业务员常见的误区包括：
Different companies have distinct corporate cultures and decision-making mechanisms. Some decision-makers prefer micromanagement, while others tend to delegate authority. Common misconceptions among foreign trade salespeople include:
- 认为采购者就有决策权
- Assuming purchasers have decision-making power
- 认为CEO一定是决策者
- Assuming the CEO must be the decision-maker
- 认为营销部门掌握决策权
- Assuming the marketing department holds decision-making authority
重要提示：即便上一个客户的决策者是副总或CEO，也不意味着下一个客户也是如此。
Important Note: Even if the decision-maker at your last client was a VP or CEO, this doesn't guarantee the same for your next client.
两种核心开发策略：
Two Core Development Strategies:
- 自上而下策略(Top-down Approach)
- 自下而上策略(Bottom-up Approach)
使用思维导图可以帮助建立大客户开发流程。常见的误区是假设客户公司采购的决策者就是最有影响力的人，或认为组织结构高层就是目标对象。
Using mind maps can help establish major client development processes. A common mistake is assuming the purchasing decision-maker is the most influential person, or that senior management in the organizational structure are the targets.
实际案例分析：
Case Study:
销售价值1万美元的鞋子给小型零售商：直接联系公司高层是合理的，因为老板可能就是唯一决策者。
Selling $10,000 worth of shoes to a small retailer: Direct contact with senior management is reasonable as the owner may be the sole decision-maker.
销售价值100万美元的医疗器械：一开始就联系CEO可能不合适，因为大企业有复杂的决策层级。
Selling $1 million worth of medical equipment: Contacting the CEO at the outset may be inappropriate as large enterprises have complex decision-making hierarchies.
连连国际平台业务优势：
Advantages of LianLian Global Platform:
为拥有跨境场景需求的平台业务客户提供专业、便捷且高性价比的跨境全链路收付兑解决方案。
Providing professional, convenient and cost-effective cross-border full-chain payment solutions for platform business customers with cross-border needs.
SEO优化建议：在网站内容中自然融入"福州外贸"、"Google优化"、"谷歌竞价"等关键词，同时确保内容对用户真正有价值。
SEO Optimization Suggestion: Naturally incorporate keywords like "Fuzhou foreign trade", "Google SEO", "Google PPC" into website content while ensuring genuine value for users.
