零基础入门：谷歌广告创建教程 - 罗湖SEO优化推广专家指南
在当今全球化的商业环境中，跨境商贸已成为企业拓展市场、增加收入的重要途径。然而，要在激烈的国际市场竞争中脱颖而出，有效的营销策略至关重要。
谷歌广告，作为全球最大的在线广告平台之一，为跨境商贸企业提供了一个强大的工具，以精准定位潜在客户、提升品牌知名度并推动销售增长。
In today's globalized business environment, cross-border commerce has become an important way for companies to expand their markets and increase revenue. However, to stand out in the fiercely competitive international market, effective marketing strategies are crucial.
Google Ads, as one of the world's largest online advertising platforms, provides cross-border commerce companies with a powerful tool to accurately target potential customers, enhance brand awareness and drive sales growth.
第一步：点击"切换到专家模式"
Step 1: Click "Switch to Expert Mode"
如果你是以一个全新的帐户开始，那么你首先要访问ads.google.com并单击"开始"。一旦你设置了帐户，谷歌将立即提示你设置一个Smart活动。
If you're starting with a brand new account, you'll first need to visit ads.google.com and click "Start". Once you've set up your account, Google will immediately prompt you to set up a Smart campaign.
第二步：选择你的活动类型
Step 2: Choose Your Campaign Type
Google Ads是一个多功能的广告平台，它允许广告商根据不同的营销目标创建多种类型的广告系列。
Google Ads is a versatile advertising platform that allows advertisers to create multiple types of campaigns based on different marketing objectives.
主要广告类型包括：
Main ad types include:
- 搜索广告系列 (Search Campaigns)
- 展示广告系列 (Display Campaigns)
- 购物广告系列 (Shopping Campaigns)
- 视频广告系列 (Video Campaigns)
第三步：设置活动
Step 3: Campaign Setup
活动名称：可以自定义名称，最好是符合你的产品系列有关即可。
Campaign Name: You can customize the name, preferably related to your product line.
网络：你可以选择在谷歌的合作伙伴网络上展示你的广告。
Network: You can choose to display your ads on Google's partner network.
第四步：设置广告时间表
Step 4: Set Ad Schedule
设置你的日程，单击"显示更多设置"，然后选择你的开始和结束日期以及广告日程。
Set your schedule by clicking "Show more settings", then select your start and end dates and ad schedule.
专业提示：时间表默认为你的帐户设置的时区，因此，如果你要向不同时区的受众做广告，你需要做一些计算。
Pro Tip: The schedule defaults to your account's time zone, so if you're advertising to audiences in different time zones, you'll need to do some calculations.
第五步：指定位置和语言
Step 5: Specify Location and Language
检查位置，避免向你选择的地点"感兴趣"的人展示实际上不在那里的人。
Check locations to avoid showing ads to people who are "interested in" but not actually in your selected locations.
第六步：计算你的每日预算
Step 6: Calculate Your Daily Budget
你的谷歌广告预算：花得太少，你永远不会走出学习阶段。花太多，你一周内就会花光每月的预算。
Your Google Ads budget: Spend too little and you'll never get out of the learning phase. Spend too much and you'll blow through your monthly budget in a week.
预算设置技巧：
Budget Setting Tips:
- 了解每日预算是如何运作的
- 预算需要保持灵活性
- 不要低估你的预算
- 使用谷歌广告预算报告
第七步：选择你的出价策略
Step 7: Choose Your Bidding Strategy
谷歌有不同的方式来花费你的预算，具体取决于你的目标。
Google has different ways to spend your budget, depending on your goals.
第八步：设置你的关键字
Step 8: Set Your Keywords
关键字匹配类型：
Keyword Match Types:
- 广泛匹配 (Broad Match)
- 短语匹配 (Phrase Match)
- 完全匹配 (Exact Match)
专业提示：请务必使用关键字研究工具，例如你的Google Ads帐户中的关键字规划师。
Pro Tip: Be sure to use keyword research tools, such as the Keyword Planner in your Google Ads account.
第九步至第十二步：完成广告创建
Steps 9-12: Complete Ad Creation
随着你的谷歌广告系列初步设置完成，你已经迈出了在数字营销领域取得成功的第一步。
With your Google Ads campaign initially set up, you've taken the first step towards success in digital marketing.
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[Copyright Notice] This site is committed to creating a comprehensive, professional and reliable Chinese cross-border e-commerce information, exchange and service platform.
