谷歌搜索留痕：中国宠物经济行业大数据与消费行为深度解析
三月宠物展热潮：2024年3月，中国各地迎来宠物展会热潮，包括北京亚洲宠物展、厦门CEIE猫博会、苏州宠物用品品牌展等。据不完全统计，仅3月就有6场大型宠物展，全年全国宠物展数量达数十场。
March Pet Exhibition Boom: In March 2024, China witnessed a surge in pet exhibitions including Asia Pet Show (Beijing), Xiamen CEIE Cat Expo, and Suzhou Pet Products Brand Exhibition. According to incomplete statistics, there were 6 major pet exhibitions in March alone, with dozens scheduled nationwide throughout the year.
艾媒咨询最新调研数据显示：超过70%的宠物主人将宠物视为家人、朋友或伴侣。随着养宠人数持续攀升，宠物作为家庭成员的现象已成为主流。
Latest iiMedia Research data shows: Over 70% of pet owners regard their pets as family members, friends or companions. With the continuous increase in pet ownership, pets as family members has become mainstream.
宠物食品消费升级 | Pet Food Consumption Upgrade
2023年中国居民人均可支配收入达39,218元，消费观念从"吃饱"转向"吃好"，宠物饮食也随之升级：
In 2023, China's per capita disposable income reached 39,218 yuan, with consumption concepts shifting from "eating enough" to "eating well", leading to pet food upgrades:
- 80%以上消费者年均宠物食品消费超500元
- Over 80% of consumers spend more than 500 yuan annually on pet food
- 64.89%集中在501-1500元区间
- 64.89% concentrated in the 501-1500 yuan range
- 消费者最关注宠物喜好(58.09%)、口碑(50.18%)和原料(43.57%)
- Consumers most concerned about pet preferences (58.09%), reputation (50.18%) and ingredients (43.57%)
电商平台成为主要渠道 | E-commerce Platforms Become Main Channel
64.71%消费者通过综合电商平台获取宠物食品信息，谷歌搜索留痕显示直播和用户评价功能显著提升购买转化率。
64.71% of consumers obtain pet food information through comprehensive e-commerce platforms, Google search traces show live streaming and user reviews significantly improving purchase conversion rates.
功能性食品需求旺盛 | Strong Demand for Functional Foods
超80%宠物主购买功能性食品，主要类型包括：
Over 80% of pet owners purchase functional foods, mainly including:
- 消化健康(59.51%)
- Digestive health (59.51%)
- 洁齿(49.78%)
- Dental care (49.78%)
- 补钙(42.92%)
- Calcium supplement (42.92%)
品牌选择偏好 | Brand Preference
68.01%选择国内品牌，31.80%选择国外品牌。谷歌搜索留痕分析显示热门品牌包括：
68.01% choose domestic brands, 31.80% choose foreign brands. Google search traces analysis shows popular brands include:
| 品牌/Brand | 选择比例/Selection Rate |
|---|---|
| 皇家/Royal Canin | 18.38% |
| 冠能/Pro Plan | 14.34% |
| 麦富迪/Myfoodie | 13.79% |
合肥谷歌竞价推广公司提示：中国宠物市场仍处于发展初期，线上渠道渗透率高(64.71%)，谷歌搜索留痕数据显示全渠道运营将成为行业趋势。
Hefei Google Bidding Promotion Company Tip: China's pet market is still in its early stages of development, with high online channel penetration (64.71%). Google search traces data shows omnichannel operation will become an industry trend.
