售后完备的SEO推广快速排名：如何把宠物用品店铺开到国外并提升谷歌排名
售后完备的SEO推广快速排名：如何把宠物用品店铺开到国外并提升谷歌排名
Comprehensive After-Sales SEO Promotion for Fast Ranking: How to Expand Pet Accessories Stores Overseas and Improve Google Rankings
原标题：把店开到国外去 宠配卖家赶上了新出海时代
Original Title: Expanding Stores Overseas: Pet Accessories Sellers Embrace the New Era of Global Expansion
"没想到，国内的宠物衣服在国外也卖得这么风生水起，新品一上架也能开单！"来自广州的宠配电商卖家杨艺，在连续参加了几年双11和两年"黑五"后感慨。
"I never expected domestic pet clothing to sell so well overseas—new listings can generate orders immediately!" said Yang Yi, a pet accessories e-commerce seller from Guangzhou, after participating in several Double 11 and two Black Friday sales.
事实上不只是杨艺，前脚刚过完双11，就有大量卖家马上又投身到"黑五网一"的海外终极消费竞赛。风口之上跨境电商，国内卖家现在多了能在海外赚钱、轻松出海的机会，销售旺季被大大拉长。
Yang Yi isn't alone. Right after Double 11, many sellers immediately jumped into the overseas shopping frenzy of Black Friday and Cyber Monday. Cross-border e-commerce is booming, giving domestic sellers more opportunities to profit overseas and extend their peak sales season.
今年的海外年终消费狂欢节"黑五"定档在11月24日，许多跨境电商平台从11月中旬已经上线了预热活动。据了解，旺季启动之前，不少中国卖家甚至提前两三个月进入了备战状态。
This year's Black Friday, the year-end shopping extravaganza, is scheduled for November 24, with many cross-border platforms launching promotions as early as mid-November. Some Chinese sellers began preparations two to three months in advance.
高质量产品是出海成功的关键
High-Quality Products Are Key to Overseas Success
杨艺认为适合自己的跨境生意不是靠做基础款胜出，而是要求产品要能体现相当的质感和特色，虽说是猫猫狗狗的衣服，他对面料对做工的要求也很高，采用了内外层的纯棉、甚至是宝宝衣服会用的一些棉纱。包括扣子是开模定制铜扣，其他五金件也经常是自己开模做出来。
Yang Yi believes his cross-border success isn't about basic designs but about quality and uniqueness. Even for pet clothing, he insists on premium fabrics like double-layered cotton and baby-grade yarns. Custom-made copper buttons and hardware further enhance product appeal.
平台选择与运营策略
Choosing the Right Platform and Strategy
入驻SHEIN在2020年6月份，国内市场受疫情影响，物流不畅、展会骤减对杨艺的生意影响很大。这时候收到SHEIN买手的邀请，杨艺选择马上入驻，边加入边了解。
Joining SHEIN in June 2020, when domestic logistics and trade shows were disrupted by the pandemic, proved transformative. With guidance from SHEIN's team, Yang quickly adapted and saw his first overseas order—worth over 1,000 RMB—the very next day.
杨艺开始在SHEIN上架的产品价格并不便宜，一件小型狗狗的重工绣花款衣服，卖到三四十美金也能出单。惊喜之余，杨艺在SHEIN平台的日常经营中逐渐发现，国外市场与国内市场应当考虑区别。
Initially listing premium-priced items (e.g., $30-40 embroidered dog outfits), Yang later adjusted strategies based on overseas inflation and consumer preferences—simplifying designs and optimizing pricing without compromising quality.
差异化竞争：从服装到宠物用品
Differentiation: Shifting from Apparel to Pet Accessories
另外一位跨境卖家周伟亮，家族一直在浙江义乌从事服装生产。对他而言，自己的工厂新近切入宠物赛道，把宠物窝垫从纺织衣服改成了纺织猫窝狗窝和小被子，但生产的材质和工艺都是周伟亮非常熟悉的领域。
Zhou Weiliang, another seller from Yiwu's apparel manufacturing background, pivoted to pet beds and blankets—leveraging existing expertise in textiles while tapping into less saturated markets.
跨境电商的未来机遇
Future Opportunities in Cross-Border E-Commerce
跨境电商行业的日益成熟发展，也有效对冲了一部分卖家国内销售的增长不足，使商家不必只拘泥在存量市场里下苦功、找增量。类似SHEIN、亚马逊这样的跨境平台成了国内卖家出海的好伙伴。
As cross-border e-commerce matures, platforms like SHEIN and Amazon help sellers offset sluggish domestic growth by accessing global demand—with some high-ticket items (e.g., $300+ products) achieving monthly sales in the thousands.
来源：工人日报客户端
Source: Worker's Daily Client
