福建玩具为何能在圣诞出口中独占鳌头？揭秘产业链优势与海关支持
福建玩具为何能在圣诞出口中独占鳌头？揭秘产业链优势与海关支持
Why Fujian Toys Dominate Christmas Exports? Uncovering Supply Chain Advantages and Customs Support
随着圣诞节的临近，福建玩具迎来了出口销售的旺季。据厦门海关统计，1至10月，福建省共出口玩具88.2亿元，其中10月出口额为13.4亿元，环比增长12.6%。
As Christmas approaches, Fujian's toy industry has entered its peak export season. According to Xiamen Customs statistics, from January to October, Fujian Province exported 8.82 billion yuan worth of toys, with October exports reaching 1.34 billion yuan, a month-on-month increase of 12.6%.
经分析，福建出口玩具主要销往东盟、美国、欧盟等国家和地区，涵盖动力玩具、智力玩具、玩偶、儿童乘骑车等多种类型。凭借着高性价比和完善的产业链，福建玩具近年来在全球市场保持着竞争优势。
Analysis shows that Fujian's toy exports mainly go to ASEAN countries, the United States, the European Union and other regions, covering various types including powered toys, educational toys, dolls, and children's ride-on vehicles. With high cost-performance ratios and a complete industrial chain, Fujian toys have maintained competitive advantages in the global market in recent years.
企业生产现状：漳州市恩扬工艺品有限公司营销中心主管黄宝珠介绍，该公司生产的聚氨酯发泡材质玩具类文化创意产品多达3000余种，海外客户遍及世界各地。"今年产品海外销售情况整体不错，销量跟去年同期相比增加了近两成。"
Enterprise Production Status: Huang Baozhu, marketing director of Zhangzhou Enyang Crafts Co., Ltd., stated that the company produces over 3,000 types of polyurethane foam toy products, with overseas clients worldwide. "This year's overseas sales performance has been generally good, with sales volume increasing by nearly 20% compared to the same period last year."
一带一路市场：1至10月，福建省出口至"一带一路"共建国家的玩具货值达40.1亿元，占同期全省玩具出口总值的近五成。福建茂园工艺品有限公司总经理尤足茂表示："我们十分看好国外的玩具消费潜力，尤其是'一带一路'共建国家市场。"
Belt and Road Market: From January to October, Fujian's toy exports to Belt and Road partner countries reached 4.01 billion yuan, accounting for nearly half of the province's total toy exports. You Zumao, general manager of Fujian Maoyuan Crafts Co., Ltd., said: "We are very optimistic about the consumption potential of overseas toy markets, especially in Belt and Road partner countries."
海关支持措施：厦门海关开辟了"一企一策""关企直通车"等快速应答通道，指导企业充分利用自贸协定、RCEP原产地累积规则等政策优惠，同时严格把控玩具质量安全关，加强知识产权保护。
Customs Support Measures: Xiamen Customs has established rapid response channels such as "one enterprise, one policy" and "customs-enterprise direct communication", guiding enterprises to fully utilize policy benefits from free trade agreements and RCEP rules of origin accumulation, while strictly controlling toy quality and safety and strengthening intellectual property protection.
