谷歌推广竞价策略与外贸/国行产品区别详解
权威推广介绍PPT要点：
制作专业的推广介绍PPT时，应包含市场分析、目标受众、推广策略、预算分配和效果评估等核心模块。使用数据可视化工具展示关键指标，并保持设计风格与品牌调性一致。
Google Ads Bidding Essentials:
When creating professional promotion PPTs, include market analysis, target audience, promotion strategies, budget allocation and performance evaluation. Use data visualization tools to display key metrics while maintaining design consistency with brand identity.
谷歌推广竞价机制
Google Ads Bidding Mechanism
1. 竞价方式：谷歌广告主要有CPC（按点击付费）、CPM（按千次展示付费）和CPA（按转化付费）三种模式
1. Bidding Methods: Google Ads primarily offers three models: CPC (Cost Per Click), CPM (Cost Per Mille) and CPA (Cost Per Acquisition)
2. 出价策略：包括手动CPC、智能点击付费、目标展示份额等，建议新手从"尽可能提高转化次数"开始
2. Bidding Strategies: Including manual CPC, enhanced CPC, target impression share, etc. Beginners are advised to start with "Maximize Conversions"
3. 质量得分：广告排名=最高出价×质量得分，优化着陆页体验、广告相关性和预期点击率可提升质量得分
3. Quality Score: Ad Rank = Max Bid × Quality Score. Improving landing page experience, ad relevance and expected CTR can enhance quality score
外贸产品与国行产品的区别
Differences Between International and Domestic Products
国行产品定义：
国行即行货，指通过合法报关手续等正规渠道进入中国市场的境外商品，享有完整的售后服务和质量保证。
Definition of Domestic Products:
Domestic products refer to international goods entering Chinese market through legal customs procedures, enjoying complete after-sales service and quality guarantee.
历史渊源：
原称"旱货"，与"水货"相对。改革开放初期，香港作为通商口岸，正规商品经陆路进入称"旱货"，走私商品经水路进入称"水货"。
Historical Origin:
Originally called "dry goods", contrasting with "parallel goods". During early reform period, Hong Kong served as trading port where legitimate goods came by land ("dry goods") while smuggled goods came by water ("parallel goods").
术语演变：
因广东话中"旱货"发音不便，加上早期普通话不标准，逐渐演变为"行货"这一更顺口的称谓。
Terminology Evolution:
Due to inconvenient pronunciation in Cantonese and early Mandarin inaccuracies, it gradually evolved into the smoother term "authorized goods".
