敦煌网运营指南：谷歌竞价推广与外贸客户开发全攻略
敦煌网运营指南：谷歌竞价推广与外贸客户开发全攻略
Dunhuang Network Operation Guide: Complete Strategy for Google Ads and Foreign Trade Customer Development
一、外贸新人如何寻找国外客户 | How to Find Foreign Customers for Beginners
对于外贸新人来说，寻找国外客户是首要任务。可以通过以下渠道：For foreign trade beginners, finding overseas customers is the top priority. Main channels include:
- 谷歌广告推广 - 最直接的获客方式 Google Ads - The most direct customer acquisition method
- 参加国际展会 Attending international trade shows
- 利用B2B平台(如Alibaba) Using B2B platforms (e.g. Alibaba)
- 社交媒体营销(Facebook, LinkedIn等) Social media marketing (Facebook, LinkedIn, etc.)
二、移动端谷歌SEO优化指南 | Mobile Google SEO Optimization Guide
谷歌自7月起默认站点为移动站，这标志着PC时代的终结。移动端SEO要点：Since July, Google defaults to mobile sites, marking the end of the PC era. Key mobile SEO points:
- 响应式设计 - 确保网站在各种设备上都能完美显示 Responsive design - Ensure perfect display on all devices
- 页面加载速度 - 移动用户对速度更敏感 Page loading speed - Mobile users are more sensitive to speed
- 简化导航 - 移动屏幕空间有限 Simplified navigation - Limited mobile screen space
- 优化本地搜索 - 对实体业务尤为重要 Local search optimization - Especially important for physical businesses
三、谷歌优化核心要点 | Core Points of Google Optimization
- 掌握谷歌工具 - Analytics和Search Console必须熟练使用 Master Google tools - Must be proficient in Analytics and Search Console
- 关键词优化 - 页面相关性至关重要 Keyword optimization - Page relevance is crucial
- 网站设计 - 外贸网站要简洁明了 Website design - Foreign trade sites should be simple and clear
- 内容质量 - 谷歌更看重有价值的内容 Content quality - Google values valuable content more
- SNS互动 - 利用社交媒体引流 SNS interaction - Use social media for traffic
四、特别提醒 | Special Reminders
- 谷歌有人工审核机制，优化需谨慎 Google has manual review mechanisms - optimize carefully
- 英文能力是基础，语言不好难以做好谷歌优化 English proficiency is fundamental - hard to optimize without it
- 谷歌优化比国内SEO难度更大，需要持续学习和实践 Google optimization is harder than domestic SEO - requires continuous learning
