第23届汕头玩博会：数实融合开辟玩具产业新赛道
第23届汕头玩博会：数实融合开辟玩具产业新赛道
The 23rd Shantou Toy Expo: Digital-Physical Integration Opens New Tracks for the Toy Industry
南方财经全媒体记者程浩 汕头报道 - 10月25日，第23届汕头·澄海国际玩具礼品博览会盛大开幕。本届玩博会以"一会三展"的创新模式，整合玩具产业IP展、配套配件展和机械展，打造全产业链综合性展会，现场促成120亿元国内外意向订单签约。
Reporter Cheng Hao, Southern Finance All-Media, Shantou Report - On October 25th, the 23rd Shantou Chenghai International Toy & Gift Expo grandly opened. Adopting an innovative "one exhibition with three sub-shows" model integrating IP exhibitions, accessory displays and machinery exhibitions, this year's Toy Expo created a comprehensive industry chain event, facilitating 12 billion yuan in intended domestic and international order signings.
五大重点项目发布 总投资超200亿元
Five Major Projects Announced with Total Investment Exceeding 20 Billion Yuan
汕头市委书记温湛滨表示，澄海将打造全球影响力的玩具创意产业创新策源地。现场发布的五大重点项目包括：
- 中国玩具智造中心（130亿元）
- 国际玩具创意研发商贸中心（25亿元）
- 玩具创意主题乐园（40亿元）
Shantou Party Secretary Wen Zhanbin stated that Chenghai will build a globally influential innovation hub for the toy creative industry. The five major projects announced include:
- China Toy Intelligent Manufacturing Center (13 billion yuan)
- International Toy Creative R&D and Trade Center (2.5 billion yuan)
- Toy Creative Theme Park (4 billion yuan)
数实融合开辟产业新赛道
Digital-Physical Integration Opens New Industry Tracks
展会上，企业将红头船、英歌舞等传统文化元素融入玩具设计，高德斯等企业展示精密制造创新实力。汕头玩具产业已形成IP培育+跨界联动的新模式，获得迪士尼、漫威等全球IP授权。
At the expo, companies integrated traditional cultural elements like red-headed boats and Yingge dance into toy designs. Companies like Gaodes demonstrated innovative precision manufacturing capabilities. Shantou's toy industry has developed a new IP cultivation + cross-border collaboration model, securing authorizations from global IPs like Disney and Marvel.
智能化转型加速
Accelerating Intelligent Transformation
汕头澄海组建塑胶精密制造联盟，成立中国电信玩具产业数智化研发中心，高德斯等企业实现"黑灯工厂"突破。目前汕头拥有：
- 78家玩具创意国家级高新技术企业
- 35家省级专精特新中小企业
Chenghai established a plastic precision manufacturing alliance and China Telecom's Toy Industry Digital Intelligence R&D Center. Companies like Gaodes achieved breakthroughs with "lights-out factories". Currently Shantou has:
- 78 national high-tech toy enterprises
- 35 provincial specialized SMEs
随着数实融合深入推进，汕头澄海玩具产业正朝着高端化、智能化、绿色化方向快速发展，持续擦亮"中国玩具礼品之都"的金字招牌。
With deepening digital-physical integration, Shantou Chenghai's toy industry is rapidly advancing toward high-end, intelligent and green development, continually polishing the golden reputation of "China's Toy and Gift Capital".
