亚马逊UPC合规危机：低价购买商品编码的风险与解决方案

亚马逊UPC合规危机：低价购买商品编码的风险与解决方案

Amazon UPC Compliance Crisis: Risks and Solutions of Buying Cheap Product Codes

近期大量亚马逊卖家因使用非正规渠道购买的UPC码遭遇产品下架，这再次凸显了在平台合规化趋势下商品编码规范的重要性。

Recently, many Amazon sellers have faced product takedowns due to using UPC codes purchased from unofficial channels, highlighting the importance of standardized product codes under the platform's compliance trend.

"特殊渠道购入的UPC码导致大批卖家报错"

"UPC codes purchased through special channels causing mass seller errors"

一位卖家向雨果菌透露："一个爆款商品收到亚马逊的下架提示，理由是UPC与产品不匹配，现在也无法提供相关证据来进行验证。"

A seller told Yuguojun: "A best-selling product received a takedown notice from Amazon, citing UPC-product mismatch, and now we can't provide verification evidence."

这种情况在近期并不少见，许多卖家因为使用低价购买的UPC码（有些低至几毛钱）而遭遇产品下架。部分卖家在编辑后台信息时才发现UPC码超出长度值，无法编辑。

This situation is not uncommon recently, with many sellers facing product takedowns due to using cheap UPC codes (some as low as a few cents). Some sellers only discovered the UPC codes exceeded length limits when editing backend information.

UPC码购买渠道分析：

UPC purchasing channel analysis:

1. 正规渠道：GS1官网购买（合规但成本较高）

1. Official channel: GS1 website purchase (compliant but costly)

2. 非正规渠道：

2. Unofficial channels:

- 生产商囤积倒卖的UPC码

- UPC codes hoarded and resold by manufacturers

- 免费UPC生成器生成的编码（风险最高）

- Codes generated by free UPC generators (highest risk)

专家建议的解决方案：

Expert-recommended solutions:

1. 申请UPC豁免：自有品牌备案卖家可选择自身品牌进行UPC豁免

1. Apply for UPC exemption: Brand-registered sellers can opt for brand-based UPC exemption

2. 通过GS1正规渠道购买：确保UPC的准确性和合法性

2. Purchase through official GS1 channels: Ensure UPC accuracy and legality

3. UPC码验证方法：通过GS1官网查询UPC归属信息

3. UPC verification method: Check UPC ownership through GS1 official website

资深卖家提醒："从其他渠道购买UPC码时，务必确认对方能提供数字证书，并到GS1中国官网核实。"

Veteran sellers warn: "When purchasing UPC codes from other channels, ensure the provider can offer digital certificates and verify on GS1 China's official website."