WordPress外贸B2B建站：首页关键词优化全攻略

WordPress外贸B2B建站：首页关键词优化全攻略

WordPress B2B Website Building: Home Page Keyword Optimization Guide

关键词整理的重要性

The Importance of Keyword Organization

关键词整理是网站内容和结构创建的基础，它能确保网站内容最大程度符合客户的搜索习惯和意图，提升用户体验和谷歌权重，从而带来更多精准流量。

Keyword organization forms the foundation of website content and structure creation. It ensures the content aligns with users' search habits and intentions, improves user experience and Google ranking, ultimately driving more targeted traffic.

首页关键词整理方法

Home Page Keyword Organization Methods

首页是网站的窗口和访问量最大的板块，其质量直接影响用户是否继续浏览其他页面。首页应集中所有核心关键词：

The home page serves as the website's window and the most visited section. Its quality directly impacts whether users continue browsing other pages. It should include all core keywords:

• B端高频词（supplier, manufacturer, factory等）
• B2B high-frequency terms (supplier, manufacturer, factory, etc.)
• 产品核心大词
• Core product terms
• 产品分类词
• Product category terms
• 产品应用词
• Product application terms
• 问题长尾词（如RFQ）
• Problem-related long-tail keywords (e.g. RFQ)

首页内容板块关键词布局

Home Page Content Section Keyword Placement

1. SEO标题和描述

1. SEO Title & Meta Description

示例：Leading LED lighting Manufacturer（H1）

Example: Leading LED lighting Manufacturer (H1)

每个页面只有一个H1标题

Each page should have only one H1 tag

2. 产品分类

2. Product Categories

产品分类词作为H2标题，如果产品过多可使用按钮链接到产品页面，形成内链。

Use product category terms as H2 tags. For extensive product lines, use buttons linking to product pages to create internal links.

3. 应用场景

3. Application Scenarios

应用场景词（如Outdoor lighting, Indoor lighting等）代表客户购买意图，每个场景词都应创建独立页面并做好内链。

Application scenario terms (e.g. Outdoor lighting, Indoor lighting) represent customer purchase intent. Each scenario term should have its own page with proper internal linking.

4. 博客板块

4. Blog Section

博客内容可以快速提升排名，建议包含：What/how/which类问题解答和重点页面的重定向内容。

Blog content can quickly improve rankings. Recommended content includes: What/how/which question answers and redirect content for important pages.

注意事项

Important Notes

首页不宜过长，注意优化图片和视频以避免影响加载速度。网站的加载时间测试通常以首页为准。

Keep the home page concise. Optimize images and videos to avoid slowing down loading speed. Website loading time tests typically focus on the home page.

下期预告：产品聚合页关键词整理

Next: Product Category Page Keyword Organization